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How Often Should I Be Doing Video?
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A question often asked from global organisations to local organisations of all sizes and scales is: How Often Should I Be Doing Video?
While many organisations create content regularly, many still only do this tactically - the publish because their competitors publish, the publish because they feel they need to or they read they had to... The question of how often should I be doing video should be more strategic than tactical and once you think of the question in those terms it tends to answer itself much faster. In today's episode from APV, our Head of Content and Business Development Harry Pang gives his tips, thoughts and advice on this question.
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