Get New Revenue from Old Customers with Email Marketing

Masters of Home Service

Leverage the power of email marketing to engage your customers and generate new revenue. Learn how to craft effective email campaigns, address common customer concerns, and create urgency in your messaging. Plus, practical tips on optimizing email formats, sending times, and evaluating success to keep your business top of mind. Join host Adam Sylvester, Phil Risher of Phlash Consulting, and Katie Pearse of Glisten Academy.

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[00:00] Introduction to the episode and guests

[01:48] The effectiveness of good email marketing

[03:27] Types of emails you should be sending to your customers

[07:02] Addressing common customer questions through email marketing

[08:17] Creating urgency and anticipation for your messaging that

[09:28] Using email to nurture trust and secure big service contracts

[12:08] Using Jobber to streamline marketing processes

[13:12] How to send the right emails to the right people with segmentation

[14:57] A simple framework for an email newsletter

[17:01] Using a content calendar to plan email topics

[18:29] Matching email format to your audience: templates vs. simple text emails

[20:26] Using GIFs and videos in emails

[21:32] Evaluating email marketing success and how use the data in your sales process

[25:27]: Best times to send emails for optimal engagement

[27:08] Dealing with negative reactions to your emails

[30:24] Adam’s key takeaways: create limited offers, craft a perfect subject line, call those opened emails