It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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continue reading
Контент предоставлен Media Voices. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией Media Voices или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.
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WalesOnline’s Jillian MacMath on transforming a portfolio of newsletters
Manage episode 383479922 series 1320642
Контент предоставлен Media Voices. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией Media Voices или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.
This week we hear from Jillian MacMath, Audience Editor at WalesOnline. She was chosen by the judges as the winner of the first ever Hero of the Year at the Publisher Newsletter Awards, so what better person to come and discuss everything newsletters with us.
Jillian talks about the opportunities she saw to get more strategic about the newsletter portfolio when she joined WalesOnline, what metrics should matter to anyone with a newsletter, and what dedicated newsletters like football and food look like with a local focus. She also tells the story of their pop-up Covid newsletter, explains how to get other members of the newsroom invested in newsletters, and how they're using key names to build more personal relationships via the inbox.
Newsletters and publishers innovating in the inbox this year will be one of the chapters we explore as part of our upcoming Media Moments 2023 report. Find out more and pre-register for the report here.
111 эпизодов
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Manage episode 383479922 series 1320642
Контент предоставлен Media Voices. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией Media Voices или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.
This week we hear from Jillian MacMath, Audience Editor at WalesOnline. She was chosen by the judges as the winner of the first ever Hero of the Year at the Publisher Newsletter Awards, so what better person to come and discuss everything newsletters with us.
Jillian talks about the opportunities she saw to get more strategic about the newsletter portfolio when she joined WalesOnline, what metrics should matter to anyone with a newsletter, and what dedicated newsletters like football and food look like with a local focus. She also tells the story of their pop-up Covid newsletter, explains how to get other members of the newsroom invested in newsletters, and how they're using key names to build more personal relationships via the inbox.
Newsletters and publishers innovating in the inbox this year will be one of the chapters we explore as part of our upcoming Media Moments 2023 report. Find out more and pre-register for the report here.
111 эпизодов
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Похожие на Media Voices Podcast
It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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continue reading
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continue reading
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…
continue reading
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…
continue reading
The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
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Wholesaling Inc with Brent Daniels
Find distressed properties for pennies on the dollar and turn them for huge profits!
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