Ep. 08 時尚觀察|奢侈品牌進軍二手市場,在打什麼主意?新的行銷手法?
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接踵而來的品牌與轉售平台合作消息,讓我們不得不注意到二手市場在這個困難時期的日益繁榮。
Gucci 在10月份公佈與二手轉售平台 The RealReal 合作,究竟是純粹為了永續時尚呢?還是新的行銷手法?
參考資料:BOF, The RealReal
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音樂:睡不著 Instrumental
演出者:?te 壞特
編曲:Tower da Funkmasta 陶逸群
作曲:?te 壞特 , Tower da Funkmasta 陶逸群
製作:Tower da Funkmasta 陶逸群
發行:ChynaHouse
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