Media Business | Anne Craft - How Media Deals with Branding and Marketing

Michigan Business Network

Originally uploaded July 16th, reedited Aug. 16th. For Media Business Episode 76: Tony Conley welcomes Anne Craft, Certified StoryBrand Guide | Marketing Coach to StartUps and SMBs | Marketing & Messaging Strategy | Inbound Marketing| Buyer Persona Research | Sales Enablement | StartED Mentor Anne is known as an adaptable, resilient leader who builds high-performing empowered marketing teams driven to achieve an organization’s short-term revenue goals and long-term growth objectives. She firmly believe in "work your passion and live your dream." My Strengthsfinders Top 5 strengths include Strategic, Learner, Communication, Responsibility, and Activator. I hold an MA and BA, both with honors, from Michigan State University and am certified in: Buyer Persona Process, HubSpot Sales Enablement, Adaptive Leadership, Google Analytics (In Progress). Additionally, she's a certified OKR Coach. Tony had several questions for Anne in this conversation: Tell us about your background? Tell us about Anne Craft Consulting? I'd like to talk about the basics of marketing and messaging strategies for business start-ups and small businesses: -Where are the most mistakes made? -How are errors in these areas corrected? -What are the basics that should be considered? -What is inbound marketing? -What is buyer persona? -What is sales enablement? -How do we in the media improve on talking about these topics? -How should businesses handle politics and political issues? » Visit MBN website: www.michiganbusinessnetwork.com/ » Subscribe to MBN’s YouTube: www.youtube.com/channel/UCqNX… » Like MBN: www.facebook.com/mibiznetwork » Follow MBN: twitter.com/MIBizNetwork/ » MBN Instagram: www.instagram.com/mibiznetwork/ Thank you to Benjamin Robinson and Motor City Skyline's music