New Report Shows New Year Promise - Rachel Kerr

MID-WEST FARM REPORT - MADISON

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16d ago 8:32

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Dairy Farmers of Wisconsin (DFW) unveils the 2025 Wisconsin Cheese Trends Report, offering a forward-thinking analysis of the innovations, flavor trends, and consumer preferences driving the future of the cheese industry.

Pam Jahnke visits with Rachel Kerr, vice president of brand marketing, about what the research show. Kerr says they've found five key consumer insights in the cheese industry that DFW will be focusing on to continue delighting food enthusiasts worldwide.

Focusing on innovation and tradition, the report offers a glimpse into the evolving world of cheese and how Wisconsin remains at the forefront. From global cheese renaissance to mood-boosting snacking, the 2025 Wisconsin Cheese Trends Report explores consumer behaviors ripe for cheese implementation. For example, the research reveals that 64% of consumers are eager to try new products that incorporate old-world recipes, offering significant potential to explore creative new expressions of classic cheese varieties. The report even offers ways to “taste” each trend. To dive deeper into the insights, read the full trends report powered by Innova Market Insights by visiting wisconsindairy.org/cheesetrends.

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