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🎙️ Episode 271 | Mastering Intelligent Direct Mail Automation
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Контент предоставлен Millennium Live | A Leadership & Discovery Podcast and The Millennium Alliance. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией Millennium Live | A Leadership & Discovery Podcast and The Millennium Alliance или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.
In this episode of Millennium Live Podcast, we're joined by Summer Hahnlen, Senior Director & Industry Expert at Lob, bringing over two decades of expertise in Direct Marketing. With a career spanning iconic brands like DISH Network, DIRECTV, and AT&T, Summer is a driving force behind strategic, data-driven marketing initiatives. Summer explains how marketers can efficiently create, send, and track targeted direct mail at scale with automation, She shares insights on pairing direct mail with complementary channels, its place in the marketing workflow, and her bold focus on retention strategies this year. Plus, Summer reveals essential personalization variables, key metrics for tracking direct mail success, and discusses the transformative potential of AI in direct mail marketing.
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