Episode 106: LIVE from Money 2020: Interview with Navy Federal CMO Pam Piligian

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2+ y ago 12:21

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In this special episode, host Andrew Davidson sits down with Pam Piligian, CMO, Navy Federal Credit Union, live at the Money 20/20 conference - the largest global fintech event enabling payments and financial services innovation for connected commerce. Hear Pam's opinion on the evolution of the role of the CMO, how she is navigating the marketing landscape in volatile times and how Navy Federal is addressing the macro environment where US consumers are still spending but the drumbeat of rising rates, inflation and recession is getting louder. Listen now to find out how personalisation at scale and 'listening loudly' are driving results.

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Host:

Andrew Davidson, SVP/Chief Insights Officer, Mintel Comperemedia.

Guests:

Pam Piligian, CMO, SVP, Navy Federal Credit Union.

154 эпизодов

#Economics #Business Disciplines #Mintel Little Conversation #Business #MBA #Marketing #Little Conversation