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Контент предоставлен Mintel Little Conversation. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией Mintel Little Conversation или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.
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Future of Credit Cards: Interview with Krista Phillips, CMO, Consumer Lending at Wells Fargo
Manage episode 435783484 series 2519658
Контент предоставлен Mintel Little Conversation. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией Mintel Little Conversation или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.
In today's episode, host Andrew Davidson sits down with Krista Phillips, CMO for Consumer Lending at Wells Fargo, to discuss the competitive credit card marketing landscape, including marketing to Gen Z, the role of AI in marketing, and excitement around product innovation for financial institutions. Join the conversation with one of the credit card industry's leading figures, learn what it takes to shake up the status quo and lead a brand to new heights in a fiercely competitive market.
Learn more about Mintel Comperemedia’s 2024 Financial Services Marketing Trends and download our free insight piece.
Head over to Mintel’s LinkedIn to share your take on the future of credit cards, and visit mintel.com to become a member of our free Spotlight community.
Host:
Andrew Davidson, SVP, Chief Insights Officer, Mintel Comperemedia.
Guest:
Krista Phillips, CMO for Consumer Lending, Wells Fargo.
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Поделиться
Manage episode 435783484 series 2519658
Контент предоставлен Mintel Little Conversation. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией Mintel Little Conversation или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.
In today's episode, host Andrew Davidson sits down with Krista Phillips, CMO for Consumer Lending at Wells Fargo, to discuss the competitive credit card marketing landscape, including marketing to Gen Z, the role of AI in marketing, and excitement around product innovation for financial institutions. Join the conversation with one of the credit card industry's leading figures, learn what it takes to shake up the status quo and lead a brand to new heights in a fiercely competitive market.
Learn more about Mintel Comperemedia’s 2024 Financial Services Marketing Trends and download our free insight piece.
Head over to Mintel’s LinkedIn to share your take on the future of credit cards, and visit mintel.com to become a member of our free Spotlight community.
Host:
Andrew Davidson, SVP, Chief Insights Officer, Mintel Comperemedia.
Guest:
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Похожие на Mintel Little Conversation
The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
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