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Paris 2024: What Marketers need to know about the Olympics
Manage episode 430984771 series 2519658
Контент предоставлен Mintel Little Conversation. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией Mintel Little Conversation или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.
Brand and marketing experts from Mintel talk about the Paris 2024 Olympics and what this means for brands. Is there a pivotal role of TikTok in reaching Gen Z audiences? How do athletes and brands alike leverage different platforms for maximum impact? Join this engaging discussion that bridges the gap between marketing strategies and the ever-evolving landscape of social media during one of the world's most anticipated sporting events.
Head over to Mintel’s LinkedIn to let us know what you think of this episode, and visit mintel.com to become a member of our free Spotlight community.
Learn more about Mintel Comperemedia's 2024 Telecom and Media Marketing Trends. Read our media and advertising insights about the Olympics here.
Timestamps:
(00:00) Introduction and Advertising Spend for Paris 2024 Olympics
(04:38) The Impact of the Olympics on Fitness Trends
(10:54) Marketing Strategies During the Games
(19:19) The Merging of Pop Culture and Sports
(22:51) The Role of TikTok in Engaging Gen Z
(28:31) Key takeaways
Host:
Andrew Davidson, SVP/Chief Insights Officer, Mintel Comperemedia.
Guests:
Bella Broccolo, Associate Research Analyst, Mintel Comperemedia.
Diana Kelter, Associate Director, Mintel Trends, North America.
154 эпизодов
Поделиться
Manage episode 430984771 series 2519658
Контент предоставлен Mintel Little Conversation. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией Mintel Little Conversation или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.
Brand and marketing experts from Mintel talk about the Paris 2024 Olympics and what this means for brands. Is there a pivotal role of TikTok in reaching Gen Z audiences? How do athletes and brands alike leverage different platforms for maximum impact? Join this engaging discussion that bridges the gap between marketing strategies and the ever-evolving landscape of social media during one of the world's most anticipated sporting events.
Head over to Mintel’s LinkedIn to let us know what you think of this episode, and visit mintel.com to become a member of our free Spotlight community.
Learn more about Mintel Comperemedia's 2024 Telecom and Media Marketing Trends. Read our media and advertising insights about the Olympics here.
Timestamps:
(00:00) Introduction and Advertising Spend for Paris 2024 Olympics
(04:38) The Impact of the Olympics on Fitness Trends
(10:54) Marketing Strategies During the Games
(19:19) The Merging of Pop Culture and Sports
(22:51) The Role of TikTok in Engaging Gen Z
(28:31) Key takeaways
Host:
Andrew Davidson, SVP/Chief Insights Officer, Mintel Comperemedia.
Guests:
Bella Broccolo, Associate Research Analyst, Mintel Comperemedia.
Diana Kelter, Associate Director, Mintel Trends, North America.
154 эпизодов
Все серии
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Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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Welcome to the What’s Next! Podcast. I’ve met so many brilliant people as I traveled the globe and have had some fascinating conversations that I’ve wished had been recorded so I could share them with you - this podcast was a way for me to recreate those moments and let you in on some fantastic insights. My current conversations center around one objective: what's next for companies and individuals as they look to innovate and grow. I hope these conversations inspire you as much as they have ...
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