052 - Digital Dynamics: Degrees in Influencing, Ad-Free Social Media, AI Search Tools, and Google's Bard Chat Cleanup

More Than Digital Marketing

Join podcast hosts Matt Fletcher & Barnaby St Anton as they delve into the emergence of university degrees in influencing and the ongoing debate over paying for ad-free social media subscriptions. They also dissect Google's recent enhancements in content auditing and LinkedIn's game-changing generative AI search tools for Sales Navigator users. Additionally, they talk about Google's efforts to remove Bard Chat transcripts from search results, touching on the implications for online privacy and accessibility.

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Thank you to James Dawkins for editing the pod each week.

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Links to this week’s topics can be found below:

Irish university to offer degree in influencing

https://www.bbc.co.uk/news/articles/c03e8478plzo.amp

Facebook and Instagram could charge for ad-free services in EU

https://www.theguardian.com/technology/2023/oct/03/facebook-instagram-charge-ad-free-eu-meta-mobile-desktop#:~:text=Mark%20Zuckerberg%27s%20Meta%20is%20considering,how%20it%20uses%20people%27s%20data

TikTok’s Experimenting With an Ad-Free Subscription Offering

https://www.socialmediatoday.com/news/tiktoks-experimenting-ad-free-subscription-offering/695386/

Google’s September 2023 Helpful Content Update – what can we expect?

https://pi-datametrics.com/blog/googles-september-2023-helpful-content-update-what-can-we-expect

LinkedIn Adds New Generative AI Search Tools to Sales Navigator

https://www.socialmediatoday.com/news/linkedin-adds-new-generative-ai-search-tools-sales-navigator-makes-ai-courses-free/693608/

Google Working To Remove Bard Chat Transcripts From Search: https://www.searchenginejournal.com/google-working-to-remove-bard-chat-transcripts-from-search/497444

Non-Violent Communication Book:

https://www.amazon.co.uk/Nonviolent-Communication-Language-Life-Guides/dp/189200528X

ChatGPT: A Cautionary Tale

https://www.optixsolutions.co.uk/blog/chatgpt-a-cautionary-tale

LinkedIn Masterclass

https://www.findingyourpassion.co.uk/our-online-masterclasses