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In-depth Conversations with Digital Marketing Expert Rachel Southcott
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In this episode of the Mortgage Mavericks podcast, host Ash Borland is joined by recurring guest Rachel Southcott, a digital marketing expert with a focus on the financial sector.
Ash and Rachel discuss the evolution of Rachel's journey in marketing, including her recent rebranding of Direco Marketing to the Financial Marketer.
They delve into the importance of SEO, the potential impact of AI on it, and Rachel's renewed focus on SEO to continue generating leads.
They also discuss the significance of consistent social media presence, the techniques of efficient lead generation, and the common challenges faced by marketers and other professionals when it comes to prioritising time and managing results from their own marketing strategies.
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