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#22 - Asking the Right Questions (with Dan Siddle of Molson Coors)
Manage episode 336506082 series 3377566
Контент предоставлен FlexMR. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией FlexMR или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.
In this episode of the MRX Lab from FlexMR, we’re joined by Dan Siddle, Senior Consumer and Brand Insights Manager for Western Europe at the Molson Coors Beverage Company. Across the ten minutes, we discuss how research and insight teams can dig deeper into business questions, understand what stakeholders need to know and prioritise projects in a fast-paced environment.
Dan shares his advice for managing both proactive and reactive research, criteria for evaluating insight priorities and processes for streamlining relationships with key business units. We also touch on balancing high and low impact work, as well as how to navigate the uncertainty around major exploratory projects.
---
Presented by: Chris Martin, CMO @ FlexMR (CJ_24K)
Featuring: Dan Siddle, Senior Consumer and Brand Insights Manager for Western Europe @ Molson Coors Beverage Company
For more info on FlexMR, visit www.flexmr.net
59 эпизодов
Поделиться
Manage episode 336506082 series 3377566
Контент предоставлен FlexMR. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией FlexMR или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.
In this episode of the MRX Lab from FlexMR, we’re joined by Dan Siddle, Senior Consumer and Brand Insights Manager for Western Europe at the Molson Coors Beverage Company. Across the ten minutes, we discuss how research and insight teams can dig deeper into business questions, understand what stakeholders need to know and prioritise projects in a fast-paced environment.
Dan shares his advice for managing both proactive and reactive research, criteria for evaluating insight priorities and processes for streamlining relationships with key business units. We also touch on balancing high and low impact work, as well as how to navigate the uncertainty around major exploratory projects.
---
Presented by: Chris Martin, CMO @ FlexMR (CJ_24K)
Featuring: Dan Siddle, Senior Consumer and Brand Insights Manager for Western Europe @ Molson Coors Beverage Company
For more info on FlexMR, visit www.flexmr.net
59 эпизодов
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Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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