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#54 - Marketing Communications for Research and Insight
Manage episode 427834158 series 3377566
The insight industry is awash with methods and techniques for data collection and analysis. But as an organisational function, we still pay too little attention to the marketing and communication of the work that we do. Although many endeavour to become better storytellers, it's apparent that much value is still locked behind debriefs and powerpoint decks.
So how do we unlock that value? In this MRX Lab episode, we speak with Emily James, Content Manager at FlexMR, about how to communicate and market data within an organisation. How to turn the techniques we use to understand and influence consumers to internal audiences, creating engaging narratives and deliverables that are memorable and long-lasting.
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Presented by: Chris Martin, CMO @ FlexMR
Featuring: Emily James, Content Manager @ FlexMR
For more info on FlexMR, visit www.flexmr.net
Or connect via LinkedIn / Twitter / Facebook
59 эпизодов
Manage episode 427834158 series 3377566
The insight industry is awash with methods and techniques for data collection and analysis. But as an organisational function, we still pay too little attention to the marketing and communication of the work that we do. Although many endeavour to become better storytellers, it's apparent that much value is still locked behind debriefs and powerpoint decks.
So how do we unlock that value? In this MRX Lab episode, we speak with Emily James, Content Manager at FlexMR, about how to communicate and market data within an organisation. How to turn the techniques we use to understand and influence consumers to internal audiences, creating engaging narratives and deliverables that are memorable and long-lasting.
---
Presented by: Chris Martin, CMO @ FlexMR
Featuring: Emily James, Content Manager @ FlexMR
For more info on FlexMR, visit www.flexmr.net
Or connect via LinkedIn / Twitter / Facebook
59 эпизодов
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