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Empathetic Branding: The Missing Link in Business w/Diamond Sands
Manage episode 364674933 series 3084707
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Diamond Sands a creative entrepreneur and brand medium, Diamond embodies the philosophy that branding at its core is rooted in authenticity and mirrors how we develop, maintain and deepen relationships with one another as human beings. As the owner of an award-winning branding agency, DS Creative Design Studio, that serves DTC brands, her and her team have helped businesses tap into their unique essence and connect deeply with their audiences. Her agency's approach, informed by her degree in art, studies in psychology and sociology, and her innate intuition has earned her the trust of over 70 brands.
An Atlanta, GA native with years of experience she brings a unique perspective to the branding world.
Diamond's philosophy is that branding is not at all about creating a facade but about revealing the truth of who you are, it's about authenticity and allowing that to shine through.
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