206- Why Public Relations Will Never Disappear

Nata PR School (EN)

Hello PR friend!

I have often heard marketing professionals and even business leaders roar that "public relations is dead and doesn't work anymore."

Often, they invest their resources in social media, with a tiny percentage of their subscribers seeing their content, and they occasionally do online advertising.

On the other hand, when they consult us, they complain about the visibility their competitors are getting.

When I tell them that it's precisely this, which they don't believe in, that brings such visibility to their competitors, who are also present on the web and social media, sometimes a light goes on in their eyes.

At other times, even when we have the numbers and published articles to prove it, some still don't believe us.

Well, that confirms that we cannot help them.

With over 30 years of experience in marketing, communication, public relations, social media, and influencer marketing, I have witnessed the evolution and transformation of public relations from the inside.

And it confirms to me that we are not going to disappear anytime soon for three reasons:

1. There is nothing more human than connecting and creating relationships among ourselves.
2. Humans are sensitive to the emotions of their peers, and for now, AI is far from generating emotions.
3. PR professionals are highly creative and have adapted to all new communication platforms since the advent of radio, television, and all the means offered by the web.

You have undoubtedly noticed, like me, that another pattern is taking shape regarding social media:

• Twitter – the ancestor of social media – not yet generational
• Facebook – the platform of Generation X
• Instagram – has gained strength with the Millennials
• TikTok – the platform of Generation Z (Gen Z)
• ??? – Generation Alpha

What will be the platform for the Alpha generation?

Of course, each platform evolves, and Generation X increasingly uses Instagram.

But I'm talking here about the emergence of these platforms and which generation gave them their start.

Again, this is a very human trend because we know that new generations do not want to behave like their parents.

They need to create their own identity:

• fashion
• music
• sports
• social media, etc.

If you have teenagers at home, have you identified new platforms that fascinate them?

Artificial intelligence continues its progress, but public relations is already assimilating these tools as they appear.

If you have yet to discover how ChatGPT can become your new favorite assistant, it's time to explore.

PR professionals have been using ChatGPT eagerly since its inception.

Of course, if you, like me, want to discover shortcuts to maximize your time with ChatGPT, sign up for our next six-week training, during which I will show you how we use it at the agency.

Since public relations is not going away, I've decided to become the Jane Fonda of PR!

So, I have a few more decades ahead of me to help you.

Want to know more about how to use PR to connect with new audiences?

Feel free to get in touch.

[e-mail]

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Nata

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