Yolonda Youngs, "Framing Nature: The Creation of an American Icon at the Grand Canyon" (U Nebraska Press, 2024)

New Books in Popular Culture

#History #New Books #Marshall Poe #Pop Culture #Society

28:17

Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…

год назад 1:05:41

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Perhaps no American landscape is as iconic as the rainbow rocks of Arizona's Grand Canyon. Yet, as the geographer Yolonda Youngs argues, the Grand Canyon many people think they know is but one sliver of the story of the wider Grand Canyon as a historical and physical place.

In Framing Nature: The Creation of an American Icon at the Grand Canyon (U Nebraska Press, 2024), Youngs, a Cal State - San Bernardino professor, tracks the history of the canyon from the perspective of spatial, physical, and visual culture studies. In doing so, she shows how the ways we think of a place shape how humans use that place. In the case of the Grand Canyon, that means the "classic" perspective that people recognize of the canyon from the south rim, means that changes to the riparian landscape hundreds of feet below often go unnoticed. Wider changes in American visual culture, including the development of postcards, film, and television, also shaped tourist expectations - visitors expecting to see rapids, for instance, rather than the fern groves and waterfalls which also form critical parts of the wider Grand Canyon environment. As the cliche goes, a picture is worth a thousand words, and in the example of the Grand Canyon, those same storytelling pictures also shape use in ways that continue up through the present day.

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Yolonda Youngs, "Framing Nature: The Creation of an American Icon at the Grand Canyon" (U Nebraska Press, 2024)

New Books in Popular Culture

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published год назад

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1324 эпизодов

#History #New Books #Marshall Poe #Pop Culture #Society

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