Dave Jackson’s New Role at PodPage and the Value of Podcast Websites #595

New Media Show

During this episode, hosts Todd Cochrane and Rob Greenlee, alongside guest Dave Jackson, engage in a comprehensive discussion centered on Dave’s new role at PodPage, the significance of having your podcast website, and the changing landscapes of podcast advertising and revenue streams.

The conversation commences with casual banter about recent personal updates, including Todd’s relocation and studio plans. Dave then elaborates on his recent transition from Libsyn to PodPage, highlighting his focus on providing personalized coaching to podcasters and his enthusiasm for his new role due to his alignment with PodPage’s goals and services.

Rob and Dave delve deep into the value of podcast websites, comparing the simplicity and SEO benefits of having your website for your podcast. Dave stresses how PodPage caters to podcasters who seek an easy setup without the complexities of managing their websites. Todd emphasizes the significance of owning a domain for direct listener access, especially in a potentially fluctuating SEO environment affected by how AI-driven search results are displayed.

The conversation shifts toward monetization and the evolving dynamics of podcast advertising. They discuss the potential saturation in ad markets and how platforms handle advertisements and sponsorships. They broach more technical and future-gazing topics, such as the decentralization of monetization through blockchain and crypto methods involving platforms like True Fans.

Finally, they explore the maintenance of robust direct listener relationships through value-for-value models, where podcasters can receive compensation directly from listeners through donations or other means as compensation for the value they deliver.

The episode wraps up with thoughts on managing and evolving podcast content for better monetization and audience engagement, emphasizing the balance between content quality and effective monetization strategies. The hosts and guests also field listener questions, providing insights and advice applicable to novice and seasoned podcasters.

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