A unicorn is a magical creature shrouded in mystery known for its ability to make the impossible possible. In modern times, the word “unicorn” has come to mean something intrinsically valuable and difficult to obtain, whether that be a business with a $1 billion dollar valuation, or the love of a special someone. On Zero to Unicorn, we’ll hear directly from the Kaeding family as they recount their history of founding and operating Norhart, a unicorn-level business in the construction industr ...
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Контент предоставлен Matt McGarry and Ryan Carr, Matt McGarry, and Ryan Carr. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией Matt McGarry and Ryan Carr, Matt McGarry, and Ryan Carr или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.
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Manage episode 409425107 series 3498518
Контент предоставлен Matt McGarry and Ryan Carr, Matt McGarry, and Ryan Carr. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией Matt McGarry and Ryan Carr, Matt McGarry, and Ryan Carr или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.
Matt and Ryan talk about how to sell out a cohort-based course, how to use newsletters to get and keep clients for service-based agencies, and much more.
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Want more content like this?
Join Newsletter Operator for more strategies on how to grow and monetize your newsletter here: NewsletterOperator.com
- Work with Ryan's agency Tailwind
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Follow Matt McGarry @JMatthewMcGarry and Ryan Carr @ryan_boat on Twitter.
Episode Topics & Timestamps
00:00 Refind ads: easy setup, effective paid acquisition.
06:04 Sales exceeded expectations, and several units sold out.
09:02 Emphasize long-form sales pages in product promotion.
10:32 Two similar announcement broadcasts successfully sold the course.
14:13 Create an email list, and send targeted course promotions.
19:05 Utilize PS in email for important messages.
21:25 Easier to get testimonials for future courses.
23:26 Incentivized survey with $100 prize and bonus.
27:28 Service business provides more freedom and value.
30:22 Promote digital products, showcase expertise, and upsell.
33:34 Targeted newsletter ads create high conversion rates.
37:57 Create niche Twitter ads and share insights.
42:31 Leave a review on Apple/Spotify and subscribe with an email proof.
43:43 Podcast host seeks feedback to reach a wider audience.
33 эпизодов
Поделиться
Manage episode 409425107 series 3498518
Контент предоставлен Matt McGarry and Ryan Carr, Matt McGarry, and Ryan Carr. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией Matt McGarry and Ryan Carr, Matt McGarry, and Ryan Carr или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.
Matt and Ryan talk about how to sell out a cohort-based course, how to use newsletters to get and keep clients for service-based agencies, and much more.
Support our sponsors:
Refind Ads helps you grow your newsletter on auto-pilot
Get a $25 ad credit when you spend $100 or more.
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Sponsy streamlines sponsorship operations and reporting so you can save time and keep sponsors happy.
Try Sponsy for free or book a demo here.
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Want more content like this?
Join Newsletter Operator for more strategies on how to grow and monetize your newsletter here: NewsletterOperator.com
- Work with Ryan's agency Tailwind
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Follow Matt McGarry @JMatthewMcGarry and Ryan Carr @ryan_boat on Twitter.
Episode Topics & Timestamps
00:00 Refind ads: easy setup, effective paid acquisition.
06:04 Sales exceeded expectations, and several units sold out.
09:02 Emphasize long-form sales pages in product promotion.
10:32 Two similar announcement broadcasts successfully sold the course.
14:13 Create an email list, and send targeted course promotions.
19:05 Utilize PS in email for important messages.
21:25 Easier to get testimonials for future courses.
23:26 Incentivized survey with $100 prize and bonus.
27:28 Service business provides more freedom and value.
30:22 Promote digital products, showcase expertise, and upsell.
33:34 Targeted newsletter ads create high conversion rates.
37:57 Create niche Twitter ads and share insights.
42:31 Leave a review on Apple/Spotify and subscribe with an email proof.
43:43 Podcast host seeks feedback to reach a wider audience.
33 эпизодов
All episodes
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Похожие на Newsletter Operator
A unicorn is a magical creature shrouded in mystery known for its ability to make the impossible possible. In modern times, the word “unicorn” has come to mean something intrinsically valuable and difficult to obtain, whether that be a business with a $1 billion dollar valuation, or the love of a special someone. On Zero to Unicorn, we’ll hear directly from the Kaeding family as they recount their history of founding and operating Norhart, a unicorn-level business in the construction industr ...
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Player FM - приложение для подкастов
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