Jonathan Goodman, Entrepreneur & Millionaire Coach: Why Success Could Be Your Biggest Failure

No Bollocks with Matt Haycox

In this episode of No Bollocks with Matt Haycox, Matt talks with Jonathan Goodman, a best-selling author, business coach, and entrepreneur who built one of the most successful online fitness academies before completely rethinking what success truly means. From scaling a multi-million-dollar business to firing everyone and starting over, Jonathan shares his deeply personal journey and what it takes to find clarity, balance, and purpose.

As Jonathan says, “Success doesn’t guarantee happiness—it can often do the opposite. You need to redefine what winning looks like.” This conversation dives into the unexpected costs of success and how to build a life aligned with your values.

Key Takeaways:

• The Hidden Costs of Success: Why achieving your goals might leave you feeling more lost than ever.
• Redefining Winning: How Jonathan transitioned from chasing money to living a life on his own terms.
• Altitude Sickness in Business: The dangers of growing too fast without adapting.
• Burnout & Clarity: What Jonathan learned after firing his entire team and starting over.
• Building Businesses That Run Without You: How to find and retain top talent with creative compensation strategies.

Timestamps:

0:00– Meet Jonathan Goodman
1:04 – Life Swap: Comparing lifestyles with Matt and John
5:20 – Living the Dream: How John built his ideal life
7:07 – From Crisis to Comeback: Losing a business and facing cancer
13:25 – The Business Blueprint: John’s model for success
15:54 – Books That Build Empires: Why John writes
18:33 – Ghostwriting Secrets: The truth about writing with help
22:15 – How to Write a Masterpiece: John’s creative process
24:50 – Building a Dream Team: John’s talent strategy
32:00 – Rewarding Excellence: Incentives that work
35:40 – Hiring Hacks: Finding the best people
41:45 – Fatherhood Goals: John’s family insights
43:38 – Homeschool Secrets: Why it works for John’s kids
49:20 – John’s Best Work Yet: Sneak peek at his new book
52:24 – Parting Wisdom: John’s final takeaways

Connect with Jonathan Goodman:

• 🌐 Jonathan Goodman’s Website
• 📖Buy His Book: The Online Trainer Academy
• @itscoachgoodman

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Connect with Matt Haycox:

▶ Instagram :https://www.instagram.com/thematthaycox/

▶ LinkedIn: https://www.linkedin.com/in/matt-haycox/

▶ Website: https://matt-haycox.com/podcasts/
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Who Is Matt Haycox? - Click for BADASS Trailer
I’m Matt Haycox—entrepreneur, investor, mentor, and your go-to guy for no-bollocks advice on business and personal growth.

With over 25 years of experience building and funding businesses across industries, I’ve faced it all—wins, losses, and the ultimate comeback story. Through my podcasts, No Bollocks with Matt Haycox and Stripping Off with Matt Haycox, I cut through the bullshit to bring you real, actionable strategies and raw conversations with entrepreneurs, celebrities, and industry leaders.

Whether you’re looking to scale your business, secure funding, or avoid the mistakes I’ve learned the hard way, my goal is simple: to help YOU create YOUR success story.

Want more? Subscribe to my No Bollocks Newsletter and get weekly insider tips on entrepreneurship, strategy, and business growth—because learning in 10 minutes is way better than wasting years on an MBA.