Nodes of Design#73: Behavioural Design by Ashwin Rajan

Nodes of Design

Ashwin Rajan is a strategic designer accelerating the emerging discipline of Behavior Design. He has two decades of innovation experience in the digital industry. He is also the founder of the Fabric behavioral lab. They work with clients to bring behavioral thinking methods and tools to product growth, user and customer experience, competence building, employee and citizen engagement.

In this episode, Ashwin shared great insights on Behavioural Design and its importance and How could designers use Behavioural Design to impact the end-users positively? We then discussed the framework of behavioral design and the different metrics involved.

Takeaways- What is Behavioural Design, How to design products to create a positive impact, Framework of behavioral design.

Books Recommended by Ashwin Rajan

• Leon Festinger - A Theory of Cognitive Dissonance, 1957.
• Metaphors We Live By - George Lakoff and Mark Johnson, 1980.
• Future-Minded: The Psychology of Agency and Control: Magda Osman, 2014.

Thank you for listening to this episode of Nodes of Design. We hope you enjoy the Nodes of Design Podcast on your favorite podcast platforms- Apple Podcast, Spotify, Google Podcasts, Amazon Music, and many more.

If this episode helped you understand and learn something new, please share and be a part of the knowledge-sharing community #Spreadknowledge.

This podcast aims to make design education accessible to all. Nodes of Design is a non-profit and self-sponsored initiative by Tejj.