How to craft a small biz bio you’re proud to share

Not Just About Copy with Emma McMillan

As a small business owner, the thought of writing your own bio can feel like a daunting task. What to share, what to hold back, first or third person? Cue analysis paralysis.

In this episode, we’ll delve into the art of crafting a small biz bio that truly represents you and your business. You’ll get loads of practical tips you can put in place right away (and they’re applicable to any kind of bio writing – About pages, pitches, and more!) From understanding your ideal audience to how to structure a bio, you’ll be guided through the process step by step.

Don't let the fear of imperfection get it your way. You can craft a bio you love and that you’re proud to share. Let’s do it!

You might also enjoy:
~ Ep #49 Find your voice and tell your story – at any age with Sandy Lowres
~ Ep #47 The intimacy of storytelling with podcaster Sophie Walker
~ Ep #26 5 About page essentials (solo)

Important links:

• Register for my Membership Open Day: https://www.emmamcmillancopy.com/copywriting-membership-open-day/
• Sign up for my weekly email: https://www.emmamcmillancopy.com/
• Book a discovery call: https://www.emmamcmillancopy.com/discovery-call/

This podcast is produced by Emma McMillan & Sarah Harney.
I acknowledge the Traditional Owners of the land on which I record this podcast, the Wurundjeri people of the Kulin nations and honour their deep language and storytelling traditions. I pay my respect to Elders past, present and emerging.