Ep 8: Identify a Target Audience & Consumer Trends

Off The Record: Marketing Deconstructed

The 5 & Rise Marketing team dives into the complexities of identifying an ideal client, the importance of targeted marketing, and the impact of societal changes on business strategies. They explore case studies such as Stanley shift from a male-dominated market to a broader audience with their new tumblers and the challenges faced by Bud Light and Blockbuster in adapting to market trends.

The conversation also covers the evolving landscape of streaming services versus traditional cable, highlighting how companies like Netflix, Disney, and Amazon are reshaping the industry. Throughout, the discussion centers on the delicate balance between following trends and maintaining core customer bases while emphasizing the necessity for businesses to continuously adapt and innovate.

00:00 Navigating Marketing Challenges and Client Expectations
00:40 The Complex Journey of Identifying the Ideal Client
02:03 Marketing Ethics and Societal Norms: A Delicate Balance
06:26 The Evolution of Target Audiences and Brand Strategies
09:15 The Impact of Trends on Marketing and Brand Identity
13:32 Adapting to Generational Shifts: The Future of Branding
14:47 The Streaming Wars: Lessons from Netflix and Blockbuster
18:16 The Future of Streaming and Content Consumption
19:50 Evaluating the Sustainability of Streaming Services
25:00 Reflecting on Marketing Strategies and Audience Engagement

https://offtherecordmarketingdeconstructed.buzzsprout.com

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