It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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JD Sports' Chief Digital Officer On Expansion & Omnichannel Retail Transformation | Shoptalk Europe
Manage episode 422096569 series 2106196
Контент предоставлен Omni Talk Retail. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией Omni Talk Retail или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.
In this exclusive interview recorded live from the Walmart Commerce Technologies studio at Shoptalk Europe, Arianne Parisi, Chief Digital Officer at JD Sports, discusses the company's retail transformation journey and omnichannel commerce strategy. As a leading sports fashion retailer, JD Sports is focusing on putting the customer at the center of their operations while expanding their presence in the US market. Parisi shares insights on overcoming legacy systems, achieving cross-channel consistency, and meeting evolving consumer expectations. She emphasizes the importance of building brand awareness and redefining success metrics in the age of omnichannel retail. Discover how JD Sports is navigating the challenges of digital leadership and driving retail innovation in this engaging conversation.
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Manage episode 422096569 series 2106196
Контент предоставлен Omni Talk Retail. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией Omni Talk Retail или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.
In this exclusive interview recorded live from the Walmart Commerce Technologies studio at Shoptalk Europe, Arianne Parisi, Chief Digital Officer at JD Sports, discusses the company's retail transformation journey and omnichannel commerce strategy. As a leading sports fashion retailer, JD Sports is focusing on putting the customer at the center of their operations while expanding their presence in the US market. Parisi shares insights on overcoming legacy systems, achieving cross-channel consistency, and meeting evolving consumer expectations. She emphasizes the importance of building brand awareness and redefining success metrics in the age of omnichannel retail. Discover how JD Sports is navigating the challenges of digital leadership and driving retail innovation in this engaging conversation.
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1105 эпизодов
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It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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