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Episode 21: Michelle Glogovac Exploring Podcast Guesting as a Brand-Building Strategy
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In Episode 21 of "On a Mission Mojo Podcast," Lori Young welcomes Michelle Glogovac, the esteemed podcast matchmaker and publicist. The episode delves into the powerful medium of podcasts for building brand visibility, with Michelle sharing invaluable insights from her journey from the corporate world to becoming a podcasting expert. The conversation covers the importance of storytelling, how personal stories on podcasts can create deep connections and impact, and practical strategies for entrepreneurs to elevate their brands through podcast guesting.
Michelle Glogovac elaborates on the pros and cons of being a podcast host versus a guest, emphasizing the importance of selecting the right platform based on one's goals. She provides detailed advice on crafting an effective media kit, pitching to podcasts, and the significance of being selective about podcast appearances to maximize impact.
Key Takeaways:
- The Impact of Stories: Personal narratives on podcasts can foster profound connections and offer free education, emotional support, and inspiration to listeners.
- Hosting vs. Guesting: Hosting a podcast provides control and consistent branding, while guesting offers credibility and exposure to warm audiences without the production burden.
- Effective Pitching: Detailed and well-researched pitches, complete with media kits, personalized connections, and hyperlinks, significantly increase the chances of being accepted as a guest.
- Return on Investment: The ROI from podcast guesting is multi-faceted, including brand visibility, relationship building, and long-term audience growth, rather than immediate financial gains.
- Practical Resources: Michelle offers a plethora of free and paid resources, including templates and detailed guides, to aid business owners in navigating the podcast guesting landscape.
About the Guest:
Michelle Glogovac is an accomplished podcast matchmaker and publicist, celebrated for her adept storytelling skills and her role as an authority in the podcasting arena. Author of "How to Get on Podcast" and host of the award-winning series "My Simplified Life," Michelle has a robust background that includes a BA and MS in law. She leads The MLG Collective, aiding entrepreneurs, authors, and experts in crafting compelling narratives and enhancing their visibility. A dedicated wife and mother, Michelle's journey from corporate jet fuel sales to a podcasting visionary highlights her mission to make meaningful change through shared stories.
Website: https://www.michelleglogovac.com
Website: https://www.themlgcollective.com
Instagram: https://www.instagram.com/michelleglogovac
Facebook: https://www.facebook.com/themlgcollective.com
TikTok: https://www.tiktok.com/@thepocastmatchmaker
Free Resources: https://www.themlgcollective.com/freeresources
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