User Messaging Lessons from Facebook & LinkedIn's Newsfeed

OneSignal Podcast

The OneSignal podcast aims to educate listeners on product, industry, and best practices to build a great customer messaging practice. Episode 14 welcomes Zack Hendlin, OneSignal's Vice President of Product. Zack has led product at OneSignal the past 2 years, previously he was a product manager building out LinkedIn's newsfeed, and prior to that, he spent a couple of years working on Facebook's newsfeed.

Zack joins the podcast to discuss his experience at driving the right message at the right frequency by user. Managing massive user scale at his previous two jobs, he learned the importance of rigor, contextual relevance, behavioral triggers, and testing in the process of every decision you make. He discusses how Facebook, LinkedIn and now at OneSignal, using tools such as A/B testing, are crucial to getting to the right user experience. Using analysis the OneSignal team did in Q4 (analyzing 118 billion messages over a 4 week period), there was a 50% engagement improvement by just segmenting users and A/B testing added another 10% lift. Hear more about the ways LI and fB drove user engagement, and how you can improve engagement for your business as well.

Please subscribe to the OneSignal Podcast at your preferred podcast directory, Spotify, Apple, Google, TuneIn, among many others.

OneSignal is the global market-leading push notification & in-app software provider used by 1,000,000+ to send more than 7 billion messages every day with a mission to be the intelligent communication layer that enables businesses to exceed their goals.

Sign up for free to use OneSignal to engage & grow your audience today!