018. Importance of Being Tech Agnostic with Josh King

Online Events Made Simple

Have you been wondering how to make the big pivot to virtual events? Are you a complete newbie when it comes to event technology and the virtual event world? As we speak with guest speakers and discuss our own experiences with the virtual and hybrid event industry, we will be going through the challenges you may face along the way and how to overcome these.

With the current situation, the rise and requirement for virtual and hybrid events are definitely on the rise - have you made the move yet? Listen to our live podcast every week on our Facebook page, or you can listen to the podcast version to find out how you can make your online events simple.

In this episode, I’m going to be joined with our guest speaker, Josh King. Josh King is Head of Business Development at emc3. The virtual and hybrid events specialists who produce engaging digital experiences for the world’s leading brands. Josh is an experienced Growth Strategist, Marketing Specialist, Speaker and Avid Traveller.

We’ll be sharing our views on the virtual events space and hearing what Josh has found has helped about having a strategic online events approach. We discuss why being tech agnostic is so important in this day and age and a challenge that EMC3 faced earlier this year.

Adapting to the digital transformation for EMC3 (03:00) Consider your pricing strategy during the pandemic (06:00) Common questions clients ask about event technology (07:45) Webinar white noise (10:00) Why sales and marketing alignment is so important (12:10) How did you served your clients during the pandemic (14:20) Why being tech agnostic is so important (16:42) Problems event organisers are getting into (18:46) What things have gone wrong for EMC3 (22:53)

EVENTMIND is a market leader in the virtual meetings and events sector. EVENTMIND provides training, consultancy and delivery for businesses looking to engage virtually with their audience and community.

EventMind does not endorse any particular virtual event platform or software. We review the platforms available on the market monthly (through a combination of client feedback, test events and demos). There’s no platform which is an ‘all in one’ or ‘all inclusive’ solution when it comes to virtual event platforms. Bear in mind, most virtual event platforms were originally live event apps or software. Covid19 accelerated many platforms to pivot into creating virtual event solutions. In the long run, this seems to be a smart move as hybrid events are likely to become standard (especially if you understand how to monetize hybrid events and maximise global audience reach).

For more information on how to make the pivot to virtual events, call our team of specialists on 0333 050 9360 or email us at [email protected]. To keep up to date with any new developments in the industry, or purely to stay communicated with us Like & Follow us on Facebook: https://www.facebook.com/EventMind-102963764925395 where this podcast will stream live. Follow us on Instagram, TikTok and Twitter: theeventmind.