Operationalizing First Party Data with Vishnu Vankayala

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Unlock the secrets of data-driven marketing with Vishnu Vankayala, the visionary founder and CEO of CustomerLabs. Gain exclusive insights into the world of first-party, second-party, and third-party data, and learn how to navigate the complexities of data privacy and tracking restrictions. Vishnu sheds light on the transformative power of first-party data, revealing how it can elevate your marketing strategies in an increasingly privacy-conscious digital landscape. Discover the game-changing shift from traditional tracking to server-to-server connections and the ways ID resolution can sharpen your performance marketing strategies.
Explore the burgeoning field of first-party data operations (1PDOPS) as we discuss the role of ID resolution in creating a cohesive identity across multiple platforms. Vishnu shares his expertise on unifying disparate system IDs to enhance lead quality and marketing performance. Learn how the synergy between CRM data and marketing operations can empower platforms like Google, Facebook, and LinkedIn to generate high-quality leads. This episode is a treasure trove of knowledge for marketing professionals eager to optimize campaigns and reduce costs while navigating the challenges of privacy regulations.
Elevate your networking game by tuning into our conversation with Vishnu about the power of LinkedIn for knowledge sharing. He shares invaluable tips on using the platform to connect with industry leaders and exchange insights. This episode promises to be a rich resource for anyone looking to harness the power of data in digital marketing. Join us and become part of a community that values learning, growth, and collaboration.

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Разделы

1. Understanding First, Second, and Third-Party Data (00:00:00)

2. Leveraging First-Party Data for Marketing (00:14:37)

3. ID Resolution and First-Party Data (00:19:03)

4. Optimizing Campaigns With First-Party Data (00:32:59)

5. LinkedIn Networking for Knowledge Sharing (00:43:20)