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Mike Haney on The Evolution of Content Strategy, Balancing Content Quality vs Quantity, and Setting Realistic SEO KPIs
Manage episode 381688619 series 3484010
Контент предоставлен ContainIQ, Inc. d/b/a Positional and Nate Matherson. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией ContainIQ, Inc. d/b/a Positional and Nate Matherson или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.
Join Nate Matherson as he sits down with Mike Haney for the twenty-second episode of the Optimize podcast. Mike currently serves as Editorial Director for Levels, an early-stage startup trying to help solve the metabolic health crisis with smart tools and strong editorial. Mike has been in the content and technology space for more than 20 years as an editor, designer, strategist, and founder. In this episode, Mike and Nate talk about the evolution of content strategy as a brand or company matures, the never-ending balancing act of content quality vs. quantity, and setting realistic KPIs for your content channel. Mike also shares about his views on the future of organic search, content marketing, and AI’s influence on the industry. As a bonus to our audience, Mike shares insights and tips for your newsletter’s role in driving site engagement. Closing out the episode is our popular lightning round of questions! For more information, please visit www.positional.com or email us at podcast@positional.com.
Resources:
Join Positional’s Private Beta Here: www.positional.com
Check-in with Nate on LinkedIn & Twitter
Check-in with Mike on LinkedIn
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