Artwork

Контент предоставлен ContainIQ, Inc. d/b/a Positional and Nate Matherson. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией ContainIQ, Inc. d/b/a Positional and Nate Matherson или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.
Player FM - приложение для подкастов
Работайте офлайн с приложением Player FM !

Mordy Oberstein on Algorithm Updates, Transparency in Content, Originality Scores, and E-E-A-T

43:16
 
Поделиться
 

Manage episode 410539616 series 3484010
Контент предоставлен ContainIQ, Inc. d/b/a Positional and Nate Matherson. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией ContainIQ, Inc. d/b/a Positional and Nate Matherson или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.

Join Nate Matherson as he sits down with Mordy Oberstein for the forty-fourth episode of the Optimize podcast. Mordy is currently the Head of SEO Brand at Wix and concurrently serves as a communications advisor for Semrush. He hosts the SERP's Up Podcast and the SEO Rant Podcast and co-hosts the Edge of Web's news podcast. Mordy speaks at SEO events worldwide and contributes to various SEO publications. During the episode, Mordy and Nate break down the March algorithm updates and provide insight into how to recover if your site was impacted. Mordy highlighted the importance of not sitting idle while the updates are settling out and getting ahead of any impacts by reviewing your site for potential weak points and addressing them. In this week’s deep dive, Mordy and Nate discuss the importance of transparency and originality in content in shaping the overall user experience for your visitors and demonstrating E-E-A-T. Mordy gives our listeners a robust dissection of his ideas for Google to release updates to improve the SERPs. The pair discuss the hypothetical implementation of an “originality score” and the potential benefits of cementing content with the highest authority into the top-ranking spots for six months to encourage content teams to write better content on topics with long tail keywords versus focusing solely on head terms. Rounding out the episode, Mordy shares his requirements for creating fantastic content, the power of the SEO community, and his frustrations with traditional publishers substituting a rigorous content strategy with affiliate marketing. Closing the episode is our popular lightning round of questions! For more information, please visit www.positional.com or email us at podcast@positional.com.

Resources:

Start a Free Trial of Positional Here: www.positional.com

Check-in with Nate on LinkedIn & Twitter

Check-in with Mordy on LinkedIn & Twitter or visit Wix's Website

Important Links:
Barry Schwartz SEO Memes Website

  continue reading

67 эпизодов

Artwork
iconПоделиться
 
Manage episode 410539616 series 3484010
Контент предоставлен ContainIQ, Inc. d/b/a Positional and Nate Matherson. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией ContainIQ, Inc. d/b/a Positional and Nate Matherson или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.

Join Nate Matherson as he sits down with Mordy Oberstein for the forty-fourth episode of the Optimize podcast. Mordy is currently the Head of SEO Brand at Wix and concurrently serves as a communications advisor for Semrush. He hosts the SERP's Up Podcast and the SEO Rant Podcast and co-hosts the Edge of Web's news podcast. Mordy speaks at SEO events worldwide and contributes to various SEO publications. During the episode, Mordy and Nate break down the March algorithm updates and provide insight into how to recover if your site was impacted. Mordy highlighted the importance of not sitting idle while the updates are settling out and getting ahead of any impacts by reviewing your site for potential weak points and addressing them. In this week’s deep dive, Mordy and Nate discuss the importance of transparency and originality in content in shaping the overall user experience for your visitors and demonstrating E-E-A-T. Mordy gives our listeners a robust dissection of his ideas for Google to release updates to improve the SERPs. The pair discuss the hypothetical implementation of an “originality score” and the potential benefits of cementing content with the highest authority into the top-ranking spots for six months to encourage content teams to write better content on topics with long tail keywords versus focusing solely on head terms. Rounding out the episode, Mordy shares his requirements for creating fantastic content, the power of the SEO community, and his frustrations with traditional publishers substituting a rigorous content strategy with affiliate marketing. Closing the episode is our popular lightning round of questions! For more information, please visit www.positional.com or email us at podcast@positional.com.

Resources:

Start a Free Trial of Positional Here: www.positional.com

Check-in with Nate on LinkedIn & Twitter

Check-in with Mordy on LinkedIn & Twitter or visit Wix's Website

Important Links:
Barry Schwartz SEO Memes Website

  continue reading

67 эпизодов

Все серии

×
 
Loading …

Добро пожаловать в Player FM!

Player FM сканирует Интернет в поисках высококачественных подкастов, чтобы вы могли наслаждаться ими прямо сейчас. Это лучшее приложение для подкастов, которое работает на Android, iPhone и веб-странице. Зарегистрируйтесь, чтобы синхронизировать подписки на разных устройствах.

 

Краткое руководство