Authentic Personal Brand with Peter Lichtenthal

Out of the Comfort Zone

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Your personal brand is your reputation – it is what people think about you. And I will argue it exists whether you shape it or not. From a master marketer and a CEO, what constitutes an authentic personal brand? How do you position that brand for your team and for senior leadership so that it is credible to both? How do you prepare to communicate with your senior most leaders? Listen in for lots of real-world examples and great advice on personal brand as well as managing your career.

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💡 About the show:
There is no growth in comfort and no comfort in growth. Business today typically values and promotes leaders for their subject expertise. Leaders who have command of the details and execute based on knowledge and experience are highly respected. However, to grow as a leader you have to get out of your comfort zone – that means learning to lead without just being the expert. Learn to gain the trust and respect of a team that might know more than you do. Get comfortable with ambiguity and with not having all the information. Develop the skills and confidence to lead in a different way.
For female leaders, subject expertise is usually the source of their confidence. Learning to lead outside your comfort zone is one step for breaking through the glass ceiling. The show’s purpose is to give you tips on how can you develop the capability to lead – to get out of your comfort zone.
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