It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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Контент предоставлен Outside In with Charles Trevail. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией Outside In with Charles Trevail или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.
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Amanda Hesser, Co-CEO, Food52: Food connects us to everything
MP3•Главная эпизода
Manage episode 342334652 series 1335596
Контент предоставлен Outside In with Charles Trevail. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией Outside In with Charles Trevail или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.
In 2009, Amanda Hesser and Merrill Stubbs left their jobs as food editors and writers at The New York Times to start a website and company called Food52. They saw how Americans’ relationship with food was changing: food was no longer a niche interest, but a core part of people’s identities that connected them to every aspect of life. The founders saw an opportunity to use technology and the internet to bring people together around food, a site where everyday home cooks could find everything in one place, from recipes to cooking advice to where to find the perfect set of nesting mixing bowls. A decade later, Food52 has been recognized as one of the world’s most innovative companies, with three brands (so far) in its portfolio, a media content arm that reaches millions of loyal users per month, and a multi-million dollar e-commerce business that sells kitchen wares, home goods and decor, furniture, bedding, and more. Amanda Hesser, Co-CEO of Food52, joins the podcast to talk about the company’s natural progression -- not perceived expansion! -- from food into all aspects of the home, and how she and her team have built a brand that’s genuine, soulful, and “for people who see food at the center of a well-lived life.” Listen to this episode to learn: • The value of content to build an emotional connection to and loyalty with users; and how building that trust allows Food52’s e-commerce business to move in different directions • How Food52 has found success in cultivating long-term relationships with its community and continually evolving as its audience (and the world) changes • The cultural impact of celebrity chefs in the United States and their role in making food more accessible, interesting, and fun to a broader audience • How Amanda’s background in media and journalism was great training for being a successful founder and entrepreneur • How Food52 has expanded its product offerings with three brands: its own Five Two kitchen goods brand; Schoolhouse, a lighting and lifestyle goods company; and Dansk, the Scandinavian-inspired heritage cookware brand • Why Food52’s new office headquarters in the Brooklyn Navy Yard will be an expression of the brand and a place for its community, employees, and partners to gather, create, and connect
…
continue reading
40 эпизодов
MP3•Главная эпизода
Manage episode 342334652 series 1335596
Контент предоставлен Outside In with Charles Trevail. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией Outside In with Charles Trevail или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.
In 2009, Amanda Hesser and Merrill Stubbs left their jobs as food editors and writers at The New York Times to start a website and company called Food52. They saw how Americans’ relationship with food was changing: food was no longer a niche interest, but a core part of people’s identities that connected them to every aspect of life. The founders saw an opportunity to use technology and the internet to bring people together around food, a site where everyday home cooks could find everything in one place, from recipes to cooking advice to where to find the perfect set of nesting mixing bowls. A decade later, Food52 has been recognized as one of the world’s most innovative companies, with three brands (so far) in its portfolio, a media content arm that reaches millions of loyal users per month, and a multi-million dollar e-commerce business that sells kitchen wares, home goods and decor, furniture, bedding, and more. Amanda Hesser, Co-CEO of Food52, joins the podcast to talk about the company’s natural progression -- not perceived expansion! -- from food into all aspects of the home, and how she and her team have built a brand that’s genuine, soulful, and “for people who see food at the center of a well-lived life.” Listen to this episode to learn: • The value of content to build an emotional connection to and loyalty with users; and how building that trust allows Food52’s e-commerce business to move in different directions • How Food52 has found success in cultivating long-term relationships with its community and continually evolving as its audience (and the world) changes • The cultural impact of celebrity chefs in the United States and their role in making food more accessible, interesting, and fun to a broader audience • How Amanda’s background in media and journalism was great training for being a successful founder and entrepreneur • How Food52 has expanded its product offerings with three brands: its own Five Two kitchen goods brand; Schoolhouse, a lighting and lifestyle goods company; and Dansk, the Scandinavian-inspired heritage cookware brand • Why Food52’s new office headquarters in the Brooklyn Navy Yard will be an expression of the brand and a place for its community, employees, and partners to gather, create, and connect
…
continue reading
40 эпизодов
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