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15 - The State of Partner Ops & Programs Report: Results & Key Takeaways
Manage episode 421035617 series 3408435
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The first-of-its-kind report on the state of the partnerships industry. Hear the latest trends in Partner Ops, partner programs, and ecosystem strategy – all from an impressive roster of partnership leaders.
We’ve invited two key contributors, Kelly Sarabyn (Platform Ecosystem Advocate @ HubSpot) and Asher Mathew (Founder @ Partnership Leaders), to discuss their findings and key takeaways.
On today’s episode, you’ll hear discussion around:
- Insights from vendors leading the world's most successful partner ecosystems
- What’s to come for partner professionals in the evolving ecosystems space
- What the authors have discovered since publishing this report
This production is brought to you by Magentrix ✨💜
Magentrix is a pioneer in platforms for partner ecosystem management and partner relationship management 🤝
If you haven't already, please like 👍 & subscribe! ✅ And if you enjoyed this episode, please leave us a review on Apple Podcasts ⭐️⭐️⭐️⭐️⭐️ https://apple.co/3HcqSsm See instructions to do so at the end of the episode.
To learn about Magentrix PRM, please visit www.magentrix.com
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Podcast Credits:
Host: Paul Bird
Executive Producer: Fereshta Nouri
Content & Research: Fereshta Nouri
Graphics & Branding: Fereshta Nouri
Разделы
1. Introduction (00:00:22)
2. Guest Intros (00:00:50)
3. How did you come up with the idea of putting this report together? How was the idea born? (00:02:06)
4. So, what did you hope to accomplish with the report? (00:03:34)
5. So how did you pick and choose the key players that you would be involving and adding to the report? (00:06:59)
6. What is the definition of the term Partner Ops? (00:09:27)
7. Kelly's favorite standout insights (00:11:37)
8. How do you define partner programs & key areas the findings focus around (00:14:34)
9. Importance of the definition of partner program: a singular meaning (00:16:45)
10. Recommendations for organizations that are either looking to establish or expand a partner tech stack (00:20:57)
11. What is partner-driven revenue? and key insights from the report on this topic (00:23:55)
12. Importance of measuring and benchmarking these KPIs as it relates to overall partner operations (00:29:03)
13. Are there things vendors can do better to help facilitate collaboration between sourced and assisted within the ecosystem? (00:32:46)
14. Recurring theme in the report: is it the partnership leader’s job to make it part of the company storyline? (00:35:25)
15. Kelly Sarabyn's one takeaway for a partnership leader (00:39:57)
16. Asher Mathew's one takeaway for a partnership leader (00:40:14)
17. Conclusion (00:40:37)
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