The Hierarchy of Vision

Path for Growth with Alex Judd

If you want your business to succeed, you need to clearly define why it exists, what you stand for, and where you’re going. In this episode, Alex shares the Path for Growth definition of mission, core values and vision and explains why each is so important for impact-driven leaders. He then breaks down the three types of vision that leaders may fall into, demonstrating why expansionary vision should be your goal. Stay tuned for future episodes where we’ll discuss the process of moving from survival or service-based vision and into expansionary vision!

• Businesses need to know why they exist, what they stand for, and where they’re going (0:42)
• Your aspirational mission tells you why the business exists (1:24)
• Your immoveable core values define what you stand for (2:53)
• Your organization’s vision outlines where you’re going (6:03)
• Humans are aim-seeking creatures; we need to know where we’re going (9:35)
• Proverbs tells us that without vision, people perish (15:10)
• Many businesses start off with survival-based vision (16:47)
• Service-based vision looks good on paper, but it’s not the highest level (22:02)
• When you don’t qualify success, you always feel like you’re failing (28:06)
• Expansionary vision has the courage to be creative and audacious (31:08)

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