301 - Infigo is en fuego! Changing the game for Web2Print for printers w/ Doug Gibson

People of Packaging Podcast

About the Guest(s):

Doug Gibson is the founder and CEO of Infigo, a company specializing in web-to-print solutions designed to streamline printing processes. With over 14 years of experience leading Infigo since its inception in 2010, Doug has successfully expanded the company's global footprint, particularly strengthening its presence in North America. Originally a Scotsman, Doug's professional journey has taken him across Europe and the United States, where he frequently engages with industry stakeholders and represents Infigo at major print and labeling events.

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Episode Summary:

In this engaging episode of the People of Packaging Podcast, host Adam Peek sits down with Doug Gibson, the dynamic founder and CEO of Infigo. Broadcasting all the way from Switzerland, Doug delves into the fascinating world of web-to-print technology, highlighting its transformative potential in the print and packaging industry. With a refreshing mix of humor and insight, Doug compares himself to a Mel Gibson doppelganger and shares his personal journey from a Scotsman to a recognized industry leader.

Throughout the discussion, Doug shares how Infigo enables printers to increase their orders and revenue through automated, seamless processes. He provides a clear picture of how web-to-print solutions can revolutionize the typical business procedure by allowing 24/7 access for customers — drastically cutting down on lengthy administrative tasks and thereby freeing up businesses to focus on more value-driven interactions. Doug passionately speaks about the importance of easing the accessibility of such technology, arguing that, despite common misgivings, implementing a solution like Infigo can bring multiple competencies and advantages without disrupting existing job roles.

Key Takeaways:

* Infigo's web-to-print solutions aim to streamline printer operations, enabling more orders and revenue without increasing human intervention.

* Automated online experiences offered by Infigo simplify the order, proofing, and payment processes, freeing up company resources devoted to non-income generating tasks.

* Doug emphasizes meeting customers where they are, stressing the importance of making transactions easy to maintain competitive industry standing.

* A significant part of Infigo's client base has shifted to North America, demonstrating their success and rising adoption of digital tools among US companies.

* Doug highlights the need for the industry to keep pace with technological advancement and innovation, moving away from traditional and inefficient methods.

Notable Quotes:

* "Our number one goal, make getting more orders and make them more money. That's what we, that's what we like to do here."

* "Printers have some tooling to enable their businesses to be more successful, more profitable and easier to deal with."

* "Let the system do that. Let’s do the proportion of if we’ve got a pie and we’re eating into three quarters of it doing our admin, let’s do it the other way around."

* "Move part of your process online. Move part of the problem online."

* "It amazes me that they're sitting there, there's a trepidation of saying why should I even bother with doing this?"

Resources:

* Infigo's Website

* Infigo on LinkedIn: Check their page for updates on their services and industry insights.

Explore the evolving landscape of printing solutions with Adam and Doug in this episode, providing a rich discussion about the technological leap in printing operations and the value of adopting digital tools. Tune in to understand how Infigo’s solutions can empower your business, stay ahead of trends and maximize efficiency, only on the People of Packaging Podcast.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.packagingisawesome.com