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310. PIMCON Returns: 3 Talks That Changed PI (And How to Give the Next One)
Manage episode 464014686 series 2817128
Want to share the stage with personal injury law's biggest names? As PIMCON returns to Scottsdale this October, we're reserving one speaker spot for our community.
Will YOU be the next PIMCON Speaker? CLICK HERE TO APPLY
In this special PIMCON showcase, three industry leaders share strategies their firms have already implemented with remarkable results. Amanda Demanda reveals how narrowing her firm's focus led to bigger cases and an unforgettable brand. Bob Simon demonstrates why focusing only on what you love (and building the right team around you) creates unstoppable momentum. Dave Thomas shares how Law Tigers turned authentic community involvement into a marketing powerhouse, generating 35% of their cases through grassroots efforts across 33 states.
We discuss:
- Implementing PIMCON insights in real firms
- Transforming marketing from expense to asset
- Building systems that scale without losing soul
- Creating genuine community connections that drive revenue
- Measuring and tracking unconventional marketing ROI
Guest Details
Amanda Demanda: The brand-building strategist redefining what's possible in PI
Bob Simon: Trial attorney turned referral network master
Dave Thomas: Community engagement pioneer behind Law Tigers' nationwide success
Chris Dreyer and Rankings Details
Chris Dreyer is the CEO and founder of Rankings.io, the elite legal digital marketing agency.
- Rankings: Website, Instagram, Twitter
- Chris Dreyer: Website, Instagram
- Newsletters: The Dreyer Sheet
- Books: Personal Injury Lawyer Marketing: From Good to GOAT; Niching Up: The Narrower the Market, the Bigger the Prize
- Work with Rankings: Connect
Time Stamps
00:00 Intro
00:17 Call for Community Speakers
01:00 Amanda Demanda: From Big Tobacco to Building an Unforgettable PI Brand
01:33 Aligning With Your Target Audience
04:35 Making Your Message Pop
08:00 The Power of Bold Branding Choices
11:59 [Transition to Bob Simon]
12:03 Why Personal Relationships Beat VC-Backed Marketing
13:21 The Immigration Lawyer's Million-Dollar Referral Strategy
19:15 Building Your Referral Network
20:25 The Freedom of Focusing on What You Love
20:53 [Transition to Dave Thomas]
21:03 Stop Making Your Firm the Hero
22:14 The Law Tigers Community-First Approach
24:44 Real Community Leadership
26:06 Tracking What Matters
27:03 The Numbers Don't Lie: Grassroots Marketing Results
29:08 The Grassroots Marketing Pyramid
30:06 Closing Call for PIMCON Speakers
Additional Episodes You Might Enjoy
- 80. Mike Papantonio, Levin, Papantonio, & Rafferty — Doing Well by Doing Good
- 84. Glen Lerner, Lerner and Rowe – A Steady Hand in a Shifting Industry
- 101. Pratik Shah, EsquireTek — Discovering the Power of Automation
- 134. Darryl Isaacs, Isaacs & Isaacs — The Hammer: Insights from a Marketing Legend
- 104. Taly Goody, Goody Law Group — Finding PI Clients on TikTok
- 63. Joe Fried, Fried Goldberg LLC — How To Become An Expert And Revolutionize Your PI Niche
- 96. Brian Dean, Backlinko — Becoming a Linkable Source
- 83. Seth Godin — Differentiation: How to Make Your Law Firm a Purple Cow
- 73. Neil Patel, Neil Patel — Digital A New Approach to Content and Emerging Marketing Channels
315 эпизодов
Manage episode 464014686 series 2817128
Want to share the stage with personal injury law's biggest names? As PIMCON returns to Scottsdale this October, we're reserving one speaker spot for our community.
Will YOU be the next PIMCON Speaker? CLICK HERE TO APPLY
In this special PIMCON showcase, three industry leaders share strategies their firms have already implemented with remarkable results. Amanda Demanda reveals how narrowing her firm's focus led to bigger cases and an unforgettable brand. Bob Simon demonstrates why focusing only on what you love (and building the right team around you) creates unstoppable momentum. Dave Thomas shares how Law Tigers turned authentic community involvement into a marketing powerhouse, generating 35% of their cases through grassroots efforts across 33 states.
We discuss:
- Implementing PIMCON insights in real firms
- Transforming marketing from expense to asset
- Building systems that scale without losing soul
- Creating genuine community connections that drive revenue
- Measuring and tracking unconventional marketing ROI
Guest Details
Amanda Demanda: The brand-building strategist redefining what's possible in PI
Bob Simon: Trial attorney turned referral network master
Dave Thomas: Community engagement pioneer behind Law Tigers' nationwide success
Chris Dreyer and Rankings Details
Chris Dreyer is the CEO and founder of Rankings.io, the elite legal digital marketing agency.
- Rankings: Website, Instagram, Twitter
- Chris Dreyer: Website, Instagram
- Newsletters: The Dreyer Sheet
- Books: Personal Injury Lawyer Marketing: From Good to GOAT; Niching Up: The Narrower the Market, the Bigger the Prize
- Work with Rankings: Connect
Time Stamps
00:00 Intro
00:17 Call for Community Speakers
01:00 Amanda Demanda: From Big Tobacco to Building an Unforgettable PI Brand
01:33 Aligning With Your Target Audience
04:35 Making Your Message Pop
08:00 The Power of Bold Branding Choices
11:59 [Transition to Bob Simon]
12:03 Why Personal Relationships Beat VC-Backed Marketing
13:21 The Immigration Lawyer's Million-Dollar Referral Strategy
19:15 Building Your Referral Network
20:25 The Freedom of Focusing on What You Love
20:53 [Transition to Dave Thomas]
21:03 Stop Making Your Firm the Hero
22:14 The Law Tigers Community-First Approach
24:44 Real Community Leadership
26:06 Tracking What Matters
27:03 The Numbers Don't Lie: Grassroots Marketing Results
29:08 The Grassroots Marketing Pyramid
30:06 Closing Call for PIMCON Speakers
Additional Episodes You Might Enjoy
- 80. Mike Papantonio, Levin, Papantonio, & Rafferty — Doing Well by Doing Good
- 84. Glen Lerner, Lerner and Rowe – A Steady Hand in a Shifting Industry
- 101. Pratik Shah, EsquireTek — Discovering the Power of Automation
- 134. Darryl Isaacs, Isaacs & Isaacs — The Hammer: Insights from a Marketing Legend
- 104. Taly Goody, Goody Law Group — Finding PI Clients on TikTok
- 63. Joe Fried, Fried Goldberg LLC — How To Become An Expert And Revolutionize Your PI Niche
- 96. Brian Dean, Backlinko — Becoming a Linkable Source
- 83. Seth Godin — Differentiation: How to Make Your Law Firm a Purple Cow
- 73. Neil Patel, Neil Patel — Digital A New Approach to Content and Emerging Marketing Channels
315 эпизодов
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