PlayAbly Podcast Episode 4: Creating Games That Fit the Brand and Why Discount Spinners are Never the Answer

PlayAbly Podcast: Gamifying E-commerce for the Future

In this episode, we sit down with Seema Rao, Head of UX and Game Development at PlayAbly, to explore the art and strategy behind creating engaging games for brands. Seema, with over 20 years of experience in game development, shares her insights on why it’s essential to align games with a brand’s identity and target audience, and why generic solutions like discount spinners often fall short.

Discover how PlayAbly designs interactive experiences tailored to different customer personas and how testing and analytics play a crucial role in delivering impactful results. Seema also discusses how even high-end brands can use gamification without compromising their image and why every brand, regardless of its market segment, should consider gamifying their customer journey.

If you’re an ecommerce brand looking to boost engagement and conversions through tailored gaming experiences, this episode is a must-listen! 🎧

👉 Learn more and explore our gamified solutions at PlayAbly.ai.

Welcome to the PlayAbly Podcast, where we dive into the art and science of gamification, customer engagement, and driving conversions.

At PlayAbly, we turn passive audiences into active customers through shoppable games and playable experiences that transform how brands connect with their customers. Book your free demo here.

Thanks for tuning in to the PlayAbly Podcast! Ready to engage your customers like never before? PlayAbly creates branded Shoppable Games that drive results. Don’t forget, mention the podcast during your free demo, and get $500 off (book here). Learn more at playably.ai

Get Your First Month of PlayAbly free when you mention this Podcast during your free PlayAbly Demo - learn how gamification can improve your ecommerce shop at www.playably.ai