400 How to Build an Audience on Tik Tok with Lauren Horst

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In this episode of the Writing at the Red House podcast, Kathi Lipp sits down with TikTok creator Lauren Horst to discuss her journey of growing a dedicated following through her daily closet decluttering challenge. Lauren shares her experience of attracting an audience of nearly 5,000 followers by consistently posting authentic, relatable content that inspires others to embrace a clutter-free lifestyle.

Throughout the conversation, Lauren offers valuable insights into her content creation process, including her simple yet effective recording and editing techniques using the TikTok app. She also discusses the importance of using relevant hashtags, staying true to one’s niche, and fostering accountability through regular posting.

Lauren and Kathi delve into the challenges of navigating criticism on social media and the importance of staying focused on one’s message and purpose. They also explore the balancing act of maintaining a consistent posting schedule while juggling the demands of a full-time job and personal life.

This episode is a must-listen for anyone looking to start or grow their presence on TikTok. Lauren’s story serves as a testament to the power of authenticity, consistency, and community-building in the world of social media.

Inside Scoop: Sign up for the Writing Tips Newsletter at Writing at the Red House to get Kathi’s 7-Day Platform Plan for free.

Kathi’s Favorite Things:

The Accidental Homesteader

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Lauren Horst

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Meet Your Hosts

Kathi Lipp

Author, Speaker, Writing at the Red House Creator and CEO

Kathi Lipp is the host of the Clutter Free Academy podcast, the Writing at the Red House podcast, and the bestselling author of The Husband Project, Clutter Free, Ready for Anything, and An Abundant Place. She and her husband, Roger, live in the mountains of northern California, where they run the Red House Writing Retreats.

Over the past 10 years, Kathi has helped hundreds of people increase their platform through teaching and coaching. She is a frequent teacher at writer’s conferences and has helped countless authors and speakers find their audiences.

Kathi’s desire to help fellow speakers and authors avoid the mistakes she made, increase their confidence, and be the person God made them to be inspired her creation of Communicator Academy. Her newest adventure is The Red House, where she offers writer’s retreats and Writers in Residence events. Learn more about the Red House at writingattheredhouse.com

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Lauren Horst

Kathi and Lauren unknowingly reconnected after finding out that they attended the same church 20 years ago. Follow her closet adventures on TikTok!

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