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How to use a Podcast to Amplify your Brand with Suz Chadwick

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Контент предоставлен Lyndal Harris. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией Lyndal Harris или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.

Join us this week as we chat with Suz Chadwick from The Connection Exchange and learn how to use your podcast to amplify your brand. We’ll dive into some basics such as what is a brand and it’s importance. She’ll also share with us how to create a brand strategy, her top five tips on amplifying your brand through your podcast, and Podcast Branding.

In this episode:

  • Suz’s podcasting journey
  • Lessons on providing content
  • Business, Marketing and the Importance of Branding
  • Build a brand that people can’t get enough of and have a commitment to
  • Key Areas to look at on a Brand Strategy
  • Top 5 Tips on using the podcast to amplify a brand
  • Pointers on Podcast Branding

For full shownotes, go to https://www.podcastva.com/podcast/use-podcast-amplify-brand-suz-chadwick/

See omnystudio.com/listener for privacy information.

  continue reading

39 эпизодов

Artwork
iconПоделиться
 
Manage episode 286692050 series 2889578
Контент предоставлен Lyndal Harris. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией Lyndal Harris или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.

Join us this week as we chat with Suz Chadwick from The Connection Exchange and learn how to use your podcast to amplify your brand. We’ll dive into some basics such as what is a brand and it’s importance. She’ll also share with us how to create a brand strategy, her top five tips on amplifying your brand through your podcast, and Podcast Branding.

In this episode:

  • Suz’s podcasting journey
  • Lessons on providing content
  • Business, Marketing and the Importance of Branding
  • Build a brand that people can’t get enough of and have a commitment to
  • Key Areas to look at on a Brand Strategy
  • Top 5 Tips on using the podcast to amplify a brand
  • Pointers on Podcast Branding

For full shownotes, go to https://www.podcastva.com/podcast/use-podcast-amplify-brand-suz-chadwick/

See omnystudio.com/listener for privacy information.

  continue reading

39 эпизодов

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In this episode, we explore five key ways podcasting can transform your business including expanding networks through guest collaborations, boosting website traffic and SEO, cost-effective marketing, establishing thought leadership, and fostering personal connections with the audience. Listen in to learn how you can integrate podcasting into your business marketing to benefit from this amazing platform that is available to everybody….both seasoned and new business owners alike. Links: Episode 31: Should I launch a Podcast in 2024 or is it too Crowded Book a discovery call Connect with Lyndal Harris: Book a free Discovery Call with Lyndal Connect with Lyndal on Instagram @podcastva Connect with Lyndal on LinkedIn Follow Podcast VA on Facebook Join the Australian Podcasters Collaborative Facebook Community Visit Podcast VA Website Podcasting Tips & Tricks is a show designed to share quick, actionable tips and tricks for launching and growing a successful podcast and is aimed at both new and seasoned podcasters. We'll cover a range of topics from launching, equipment and software, audience growth, marketing, monetising, industry news, trends and lots more. Podcast awareness and listenership are growing year-on-year so it's no surprise that it is still growing in 2024. And now is a great time for small business owners and entrepreneurs to launch a podcast to raise brand awareness and position their expertise whilst building authority and trust. I'm Lyndal Harris, Podcast Consultant and founder of Podcast VA where my team and I simplify the podcasting journey. I'm Lyndal Harris, Podcast Consultant and founder of Podcast VA where my team and I simplify the podcasting journey. We offer a variety of done-for-support services, online and in-person training, as well as strategy sessions and health checks. At Podcast VA, we have launched hundreds of podcasts for both Australian and international clients, who collectively captivate millions of listeners worldwide. And quite a number of these shows have hit number 1 in the charts!…
 
In this episode, I am exploring the concept dynamic ad insertion for podcasters, focussing on leveraging dynamic ads for internal promotions. Before you hit skip because you’re thinking I don’t run ads or have sponsors for my show….hold up..and hear me out! And if you are a business podcaster, tune in because this is a golden opportunity that could make a huge difference for you and is a feature that is often overlooked. We're going to look at, what is Dynamic Ad Insertion (DAI) or Dynamic Content Insertion and how it works, the benefits of using this feature, some hosting providers that allow for internal ads and some examples of how you can start using it now. Links: Episode 21: How to transfer your podcast host Captivate Buzzsprout Connect with Lyndal Harris: Book a free Discovery Call with Lyndal Connect with Lyndal on Instagram @podcastva Connect with Lyndal on LinkedIn Follow Podcast VA on Facebook Join the Australian Podcasters Collaborative Facebook Community Visit Podcast VA Website Podcasting Tips & Tricks is a show designed to share quick, actionable tips and tricks for launching and growing a successful podcast and is aimed at both new and seasoned podcasters. We'll cover a range of topics from launching, equipment and software, audience growth, marketing, monetising, industry news, trends and lots more. Podcast awareness and listenership are growing year-on-year so it's no surprise that it is still growing in 2024. And now is a great time for small business owners and entrepreneurs to launch a podcast to raise brand awareness and position their expertise whilst building authority and trust. I'm Lyndal Harris, Podcast Consultant and founder of Podcast VA where my team and I simplify the podcasting journey. I'm Lyndal Harris, Podcast Consultant and founder of Podcast VA where my team and I simplify the podcasting journey. We offer a variety of done-for-support services, online and in-person training, as well as strategy sessions and health checks. At Podcast VA, we have launched hundreds of podcasts for both Australian and international clients, who collectively captivate millions of listeners worldwide. And quite a number of these shows have hit number 1 in the charts! Mentioned in this episode: Register your interest Click below to register your interest in joining online networking events for Australian podcasters…
 
In this episode, we are exploring the world of podcast SEO (Search Engine Optimisation) and its importance in expanding your reach and the success of your show. We're looking at what is podcast SEO and why it's important, the basics of general SEO concepts, applying some tactics at both the show and episode level, advanced SEO strategies and some common mistakes to avoid. Whether you're a seasoned podcaster or starting your journey, understanding and implementing podcast SEO strategies can make a difference to your discoverability and growing your audience. However, always top of mind - create your content for people first, algorithms second. Links: Episode 36 Podcast Analytics: How to Understand and Use Your Data to Grow Your Show Episode 34 The Importance of Audio Quality & Tips to Enhance your Podcast Connect with Lyndal Harris: Book a free Discovery Call with Lyndal Connect with Lyndal on Instagram @podcastva Connect with Lyndal on LinkedIn Follow Podcast VA on Facebook Join the Australian Podcasters Collaborative Facebook Community Visit Podcast VA Website Podcasting Tips & Tricks is a show designed to share quick, actionable tips and tricks for launching and growing a successful podcast and is aimed at both new and seasoned podcasters. We'll cover a range of topics from launching, equipment and software, audience growth, marketing, monetising, industry news, trends and lots more. Podcast awareness and listenership are growing year-on-year so it's no surprise that it is still growing in 2024. And now is a great time for small business owners and entrepreneurs to launch a podcast to raise brand awareness and position their expertise whilst building authority and trust. I'm Lyndal Harris, Podcast Consultant and founder of Podcast VA where my team and I simplify the podcasting journey. I'm Lyndal Harris, Podcast Consultant and founder of Podcast VA where my team and I simplify the podcasting journey. We offer a variety of done-for-support services, online and in-person training, as well as strategy sessions and health checks. At Podcast VA, we have launched hundreds of podcasts for both Australian and international clients, who collectively captivate millions of listeners worldwide. And quite a number of these shows have hit number 1 in the charts! Mentioned in this episode: Register your interest Click below to register your interest in joining online networking events for Australian podcasters…
 
Are you frustrated trying to choose the perfect podcast name for your show? In this episode, I talk about the important topic of naming your podcast and I provide strategies for selecting a name that resonates with listeners, emphasises the podcast's content, and aids in discoverability. the various ways to name your podcast and some considerations around each of these. I also share how to check if the chosen name is available and not already in use. And I have created a special tool to help you which is a creative starting point for establishing a distinctive podcast identity. Links: Podcast Name Generator Connect with Lyndal Harris: Book a free Discovery Call with Lyndal Connect with Lyndal on Instagram @podcastva Connect with Lyndal on LinkedIn Follow Podcast VA on Facebook Join the Australian Podcasters Collaborative Facebook Community Visit Podcast VA Website Podcasting Tips & Tricks is a show designed to share quick, actionable tips and tricks for launching and growing a successful podcast and is aimed at both new and seasoned podcasters. We'll cover a range of topics from launching, equipment and software, audience growth, marketing, monetising, industry news, trends and lots more. Podcast awareness and listenership are growing year-on-year so it's no surprise that it is still growing in 2024. And now is a great time for small business owners and entrepreneurs to launch a podcast to raise brand awareness and position their expertise whilst building authority and trust. I'm Lyndal Harris, Podcast Consultant and founder of Podcast VA where my team and I simplify the podcasting journey. I'm Lyndal Harris, Podcast Consultant and founder of Podcast VA where my team and I simplify the podcasting journey. We offer a variety of done-for-support services, online and in-person training, as well as strategy sessions and health checks. At Podcast VA, we have launched hundreds of podcasts for both Australian and international clients, who collectively captivate millions of listeners worldwide. And quite a number of these shows have hit number 1 in the charts! Mentioned in this episode: Register your interest Click below to register your interest in joining online networking events for Australian podcasters…
 
Podcast analytics - do you regularly track your analytics and leverage that data to make informed and intentional decisions to improve and grow your show? In this episode, we're looking at what are podcast analytics, why you should track them, which analytics to track and how to interpret them, where to find your podcast analytics and some industry benchmark standards. Links: Podcast Analytics Tracker template Chartable Podtrac Join my email newsletter Connect with Lyndal Harris: Book a free Discovery Call with Lyndal Connect with Lyndal on Instagram @podcastva Connect with Lyndal on LinkedIn Follow Podcast VA on Facebook Join the Australian Podcasters Collaborative Facebook Community Visit Podcast VA Website Podcasting Tips & Tricks is a show designed to share quick, actionable tips and tricks for launching and growing a successful podcast and is aimed at both new and seasoned podcasters. We'll cover a range of topics from launching, equipment and software, audience growth, marketing, monetising, industry news, trends and lots more. Podcast awareness and listenership are growing year-on-year so it's no surprise that it is still growing in 2024. And now is a great time for small business owners and entrepreneurs to launch a podcast to raise brand awareness and position their expertise whilst building authority and trust. I'm Lyndal Harris, Podcast Consultant and founder of Podcast VA where my team and I simplify the podcasting journey. I'm Lyndal Harris, Podcast Consultant and founder of Podcast VA where my team and I simplify the podcasting journey. We offer a variety of done-for-support services, online and in-person training, as well as strategy sessions and health checks. At Podcast VA, we have launched hundreds of podcasts for both Australian and international clients, who collectively captivate millions of listeners worldwide. And quite a number of these shows have hit number 1 in the charts! Mentioned in this episode: Register your interest Click below to register your interest in joining online networking events for Australian podcasters…
 
Are you publishing your podcast on YouTube yet? As a podcaster, you want to reach as many people as possible and should have your podcast available on all directories. At the beginning of 2024, YouTube took over Spotify in the US as the most popular podcast consumption platform. With Google Podcasts shutting down, YouTube's 2.7 billion monthly users offer a massive reach for podcasters without requiring video content creation. By converting audio to audiograms, podcasts can be seamlessly shared on YouTube and will also be available on YouTube music. Google Podcasts has started closing down so if you haven't integrated your audio podcast yet, now is the time to do it. Links: How to submit your podcast to YouTube video Join my email newsletter Connect with Lyndal Harris: Book a free Discovery Call with Lyndal Connect with Lyndal on Instagram @podcastva Connect with Lyndal on LinkedIn Follow Podcast VA on Facebook Join the Australian Podcasters Collaborative Facebook Community Visit Podcast VA Website Podcasting Tips & Tricks is a show designed to share quick, actionable tips and tricks for launching and growing a successful podcast and is aimed at both new and seasoned podcasters. We'll cover a range of topics from launching, equipment and software, audience growth, marketing, monetising, industry news, trends and lots more. Podcast awareness and listenership are growing year-on-year so it's no surprise that it is still growing in 2024. And now is a great time for small business owners and entrepreneurs to launch a podcast to raise brand awareness and position their expertise whilst building authority and trust. I'm Lyndal Harris, Podcast Consultant and founder of Podcast VA where my team and I simplify the podcasting journey. I'm Lyndal Harris, Podcast Consultant and founder of Podcast VA where my team and I simplify the podcasting journey. We offer a variety of done-for-support services, online and in-person training, as well as strategy sessions and health checks. At Podcast VA, we have launched hundreds of podcasts for both Australian and international clients, who collectively captivate millions of listeners worldwide. And quite a number of these shows have hit number 1 in the charts! Mentioned in this episode: Register your interest Click below to register your interest in joining online networking events for Australian podcasters…
 
Audio quality - it’s not just a nice-to-have, it's a non-negotiable factor in creating a professional and engaging podcast and it can make a difference in its success. Great audio quality impacts that important first impression, the overall listening experience as well as audience retention and engagement. In this episode, we'll cover some of the reasons it's important and I share 5 easy tips to enhance the audio quality of your show. Links: Auphonic Equipment & Software Recommendations Connect with Lyndal Harris: Book a free Discovery Call with Lyndal Connect with Lyndal on Instagram @podcastva Connect with Lyndal on LinkedIn Follow Podcast VA on Facebook Join the Australian Podcasters Collaborative Facebook Community Visit Podcast VA Website Podcasting Tips & Tricks is a show designed to share quick, actionable tips and tricks for launching and growing a successful podcast and is aimed at both new and seasoned podcasters. We'll cover a range of topics from launching, equipment and software, audience growth, marketing, monetising, industry news, trends and lots more. Podcast awareness and listenership are growing year-on-year so it's no surprise that it is still growing in 2024. And now is a great time for small business owners and entrepreneurs to launch a podcast to raise brand awareness and position their expertise whilst building authority and trust. I'm Lyndal Harris, Podcast Consultant and founder of Podcast VA where my team and I simplify the podcasting journey. I'm Lyndal Harris, Podcast Consultant and founder of Podcast VA where my team and I simplify the podcasting journey. We offer a variety of done-for-support services, online and in-person training, as well as strategy sessions and health checks. At Podcast VA, we have launched hundreds of podcasts for both Australian and international clients, who collectively captivate millions of listeners worldwide. And quite a number of these shows have hit number 1 in the charts! Mentioned in this episode: Register your interest Click below to register your interest in joining online networking events for Australian podcasters…
 
Launching a podcast can be an exciting experience for many aspiring podcasters.....and an overwhelming one! In my years in the podcasting industry, I often hear the same obstacles as to why people haven't launched their shows and in this episode, we're uncovering the top reasons people don't start a podcast. Understanding and acknowledging these challenges can help aspiring podcasters work through them and make the process more manageable and less daunting. Links: Imposter Syndrome episode with Fiona Redding Equipment & Software Recommendations Connect with Lyndal Harris: Book a free Discovery Call with Lyndal Connect with Lyndal on Instagram @podcastva Connect with Lyndal on LinkedIn Follow Podcast VA on Facebook Join the Australian Podcasters Collaborative Facebook Community Visit Podcast VA Website Podcasting Tips & Tricks is a show designed to share quick, actionable tips and tricks for launching and growing a successful podcast and is aimed at both new and seasoned podcasters. We'll cover a range of topics from launching, equipment and software, audience growth, marketing, monetising, industry news, trends and lots more. Podcast awareness and listenership are growing year-on-year so it's no surprise that it is still growing in 2024. And now is a great time for small business owners and entrepreneurs to launch a podcast to raise brand awareness and position their expertise whilst building authority and trust. I'm Lyndal Harris, Podcast Consultant and founder of Podcast VA where my team and I simplify the podcasting journey. I'm Lyndal Harris, Podcast Consultant and founder of Podcast VA where my team and I simplify the podcasting journey. We offer a variety of done-for-support services, online and in-person training, as well as strategy sessions and health checks. At Podcast VA, we have launched hundreds of podcasts for both Australian and international clients, who collectively captivate millions of listeners worldwide. And quite a number of these shows have hit number 1 in the charts!…
 
In this episode, we're talking about podcast transcripts. While podcasts offer a unique audio experience, transcripts are not only fantastic for accessibility, it's a tool that can help you connect with a broader audience, deepen listener engagement, and maximise the impact of your show. In this episode: The significance of transcripts Apple Podcasts transcript feature The benefits and uses of episode transcripts Various tools & platforms for Podcasters Links: Podnews "How do Apple Podcasts Transcriptions work" article Apple Podcast article Descript Riverside FM Swell.ai Connect with Lyndal Harris: Instagram LinkedIn Facebook Join the Australian Podcasters Collaborative Facebook Community Podcast VA Website Podcasting Tips & Tricks is a show designed to share quick, actionable tips and tricks for launching and growing a successful podcast and is aimed at both new and seasoned podcasters. We'll cover a range of topics from launching, equipment and software, audience growth, marketing, monetising, industry news, trends and lots more. Podcast awareness and listenership are growing year-on-year so it's no surprise that it is still growing in 2024. And now is a great time for small business owners and entrepreneurs to launch a podcast to raise brand awareness and position their expertise whilst building authority and trust. I'm Lyndal Harris, Podcast Consultant and founder of Podcast VA where my team and I simplify the podcasting journey. I'm Lyndal Harris, Podcast Consultant and founder of Podcast VA where my team and I simplify the podcasting journey. We offer a variety of done-for-support services, online and in-person training, as well as strategy sessions and health checks. At Podcast VA, we have launched hundreds of podcasts for both Australian and international clients, who collectively captivate millions of listeners worldwide. And quite a number of these shows have hit number 1 in the charts!…
 
Welcome back to another Season of Podcasting Tips & Tricks. I'm answering the question of whether it's still worth launching a podcast in 2024 amidst the crowded podcast landscape. This is a question I get asked quite a lot so I'm going to talk about a few things that might make you think a little differently about whether there are too many podcasts for you to produce a show. In this episode: The landscape of podcasting in 2024 Evergreen content The importance of strategy Consistency vs. tailored approach Repurposing your podcast Connect with Lyndal Harris: Perfect Podcast Planning Checklist Instagram LinkedIn Facebook Join the Australian Podcasters Collaborative Facebook Community Podcast VA Website Podcasting Tips & Tricks is a show designed to share quick, actionable tips and tricks for launching and growing a successful podcast and is aimed at both new and seasoned podcasters. We'll cover a range of topics from launching, equipment and software, audience growth, marketing, monetising, industry news, trends and lots more. Podcast awareness and listenership are growing year-on-year so it's no surprise that it is still growing in 2024. And now is a great time for small business owners and entrepreneurs to launch a podcast to raise brand awareness and position their expertise whilst building authority and trust. I'm Lyndal Harris, Podcast Consultant and founder of Podcast VA where my team and I simplify the podcasting journey. I'm Lyndal Harris, Podcast Consultant and founder of Podcast VA where my team and I simplify the podcasting journey. We offer a variety of done-for-support services, online and in-person training, as well as strategy sessions and health checks. At Podcast VA, we have launched hundreds of podcasts for both Australian and international clients, who collectively captivate millions of listeners worldwide. And quite a number of these shows have hit number 1 in the charts!…
 
Podcasting Tips & Tricks is designed to share quick, actionable tips and tricks for launching and growing a successful podcast and is aimed at both new and seasoned podcasters. In these predominantly solo episodes, we'll cover a range of topics from launching, equipment and software, audience growth, marketing, monetising, industry news, trends and lots more. I'm Lyndal Harris, Podcast Consultant and founder of Podcast VA where my team and I simplify the podcasting journey. I'm Lyndal Harris, Podcast Consultant and founder of Podcast VA where my team and I simplify the podcasting journey. At Podcast VA, we have successfully launched hundreds of podcasts for both Australian and international clients, who collectively captivate millions of listeners worldwide. Podcast awareness and listenership are growing year-on-year so it's no surprise that it is still growing in 2024. So tune in if you’re thinking about launching a podcast or you have your own show. And if you’d like to ask a question or specific topic to be covered, or you have any feedback for me, please reach out via social media or my website. Podcast VA website: https://www.podcastva.com/…
 
Join us this week as we chat with Suz Chadwick from The Connection Exchange and learn how to use your podcast to amplify your brand. We’ll dive into some basics such as what is a brand and it’s importance. She’ll also share with us how to create a brand strategy, her top five tips on amplifying your brand through your podcast, and Podcast Branding. In this episode: Suz’s podcasting journey Lessons on providing content Business, Marketing and the Importance of Branding Build a brand that people can’t get enough of and have a commitment to Key Areas to look at on a Brand Strategy Top 5 Tips on using the podcast to amplify a brand Pointers on Podcast Branding For full shownotes, go to https://www.podcastva.com/podcast/use-podcast-amplify-brand-suz-chadwick/ See omnystudio.com/listener for privacy information.…
 
In this episode, I am chatting with Michaela Clark, a digital marketing consultant. Michaela is my biz bestie...and quite honestly Podcast VA wouldn't be where it is today without the endless conversations, ideas, support and help from her. Michaela has been doing content marketing for over 10 years, works with my clients on strategy. For full show notes, go to https://www.podcastva.com/podcast/12-strategies-to-grow-your-audience-with-michaela-clark-episode-30/…
 
In this show, I run through a list of podcast tasks you can outsource to a VA, or anyone who offers podcast support services. After you've launched your show, it's easy to set-up your ongoing podcast systems but are you best utilising your time by doing all the elements yourself? In this episode: The benefits of outsourcing 5-step podcast workflow 15 tasks you can outsource Making your podcasting journey easier. For full show notes, go to https://www.podcastva.com/podcast/15-ways-a-va-can-help-with-your-podcast/…
 
In this week’s episode, I’m talking to a friend who has recently launched her show to discuss her podcasting journey. Leanne Webber is a Business Mentor, Founder of 2 Businesses and podcast host. Leanne’s mission is to help entrepreneurs move forward with practical intention to achieve the huge goals they dream of. Leanne recently launched her podcast, Behind the Business Blinds and I really wanted to have a chat to her about the process so you can hear a personal journey from someone….particularly if you’re thinking about launching a podcast and feel like it’s a huge mountain to overcome - both the technical side of things as well as the emotional. In this episode: Leanne's podcasting journey Why Leanne launched her show and the benefits Some challenges she faced prior to launching How she overcame these challenges Imposter syndrome The marketing activities Leanne did around launch her show. For full show notes, go to https://www.podcastva.com/podcast/a-podcast-launch-journey-with-leanne-webber/…
 
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