44. Leverage LinkedIn to LIFT Your Podcast and Brand Engagement - Part 1

Podcircle Podcast

In this episode of the Podcircle podcast, we delve into the importance of using LinkedIn to promote and grow your podcast. We emphasize that content marketing is about building trust, not just generating leads. With LinkedIn's high user engagement and powerful organic reach, the platform is ideal for connecting with like-minded individuals and brands. We discuss practical strategies such as creating personal and business LinkedIn pages, utilizing video content, engaging in long-form posts, and leveraging PDF uploads to maximize your podcast's presence. Join us for practical tips and actionable insights to boost your podcast and brand on LinkedIn.

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01:21 Why LinkedIn? Key Statistics
02:14 Building Your Brand on LinkedIn
04:51 Optimizing LinkedIn Content for Podcasts
07:31 Effective LinkedIn Posting Strategies
14:05 Engaging with Your LinkedIn Audience
17:23 Advanced LinkedIn Features and Tips
19:06 Conclusion and Next Steps

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