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#36: How Your Podcast can Become an Unbeatable Marketing Strategy with John Roman
Manage episode 433951498 series 3551766
Контент предоставлен Sadaf Beynon and Matt Edmundson, Sadaf Beynon, and Matt Edmundson. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией Sadaf Beynon and Matt Edmundson, Sadaf Beynon, and Matt Edmundson или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.
In this weeks episode of Podjunction Co-Hosts Matt and Sadaf explore the transformative power of podcasting for business growth with expert John Roman. Discover why podcasting is a game-changer for B2B and B2C companies, and learn how to strategically leverage this medium to build relationships, create engaging content, and become a thought leader in your industry.
Key Takeaways:
- Podcasting as a Strategic Marketing Tool: John Roman emphasises that podcasting is an invaluable tool for both B2B and B2C companies. For B2B, it serves as a no-brainer for networking and establishing thought leadership. For B2C, a more strategic approach is required, but it can effectively build brand maturity and consumer trust.
- The Evolution of Buying Behaviour: The episode highlights how buying behaviour has shifted over the years. Consumers and businesses alike are now more reliant on community opinions and content for decision-making. Podcasts offer a platform to provide valuable insights and build relationships, aligning with this new, research-based buying process.
- Community and Content are Key: Successful podcasting involves more than just broadcasting information; it’s about creating a community and providing consistent, valuable content. Engaging with your audience through podcasts helps in nurturing relationships, which can lead to business growth and long-term customer loyalty.
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