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Has the marketing funnel really changed?
Manage episode 207117724 series 2275111
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The marketing funnel is perhaps the most famous and utilised piece of marketing theory. While models differ slightly, they all work on the basis that there is more to a purchase than walking into a store and buying a product, with stages including awareness, consideration, purchase and then loyalty. But in an always-connected world, some argue this funnel has lengthened – awareness now happens long before purchase, and an interaction with a brand continues long after. Our panel discusses what the state of play really is in 2018, and how this affects both B2B and B2C marketers.
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