Post Purchase PRO Podcast - Episode Fourteen - Laura McCaul, Co Founder of Sponsored Profit - Using Amazon Sponsored Brands Ads To Grow Your Business

Post Purchase PRO - Profitable Email Marketing For Amazon Sellers

Lauras Checklist Here:

Link to Sponsored Profit’s FREE ‘Ad Ready’ Product Listing Checklist: https://www.sponsoredprofit.com/checklist

OK, we are super excited to be here. Shawn and I are here, as usual, with a special guest today. Laura McCall we're going to be letting her jump into that in just a minute. But, Laura and I met in 2015.

I think it was an Yiwu China, which is kinda crazy because she's from the UK, and I'm from the mid-west of the United States, but we were there on a successful sourcing trip that I put together doing some direct in China sourcing. But that's not what we're here to talk to you about today. Laura, over the last several years, has been working on something amazing, and more specifically, she's going to be talking about how to drive a ton of traffic with sponsored ads. Shawn? I am stoked to be here with her today, what are you thinking as we get into this amazing interview? I think you took the words right out of my mouth, my friend.

Every week, we tried to talk about a topic that would help you move your Amazon business forward, and, as Laura would put it, Amazon as made simple.

Can't wait to hear what Laura has to say about sponsored profits, which is sponsored Amazon ads, that are profitable.

Almost unheard of in today's age. Laura.

So, once you get folks an idea of who you are, what you're all about, and then we'll jump into some really cool, actionable content.

16:18

Absolutely, it's great to be here with you guys.

16:21

And, yeah, I can't believe it was 2016 that we, we first met all the way out in China. Like time ready flies.

16:28

And so, really appreciate the opportunity to join you guys on the podcast today, and too, talk about sponsored brand that. So, as you guys, very kindly introduced me, I'm one of the co-founders of Sponsor Profit. We're a UK based Amazon advertising agency, and we help Amazon FBA sellers who are spending at least $10000 per month on Amazon Ads.

16:55

We help those folks to save time and scale profitably, without Dunphy PPC management service. So, so, yeah, we were here today to talk about, specifically about sponsor brand ads and, you know, how, you know, sellers can be using those to essentially now build a brand on Amazon and take their business to the next level.

17:17

Laura, one of the things that makes me super excited to have this conversation with you is actually this philosophy that John and I have been developing, really, really.

17:30

It came altogether last week, when John and I had this realization that a lot of sellers lift and it's that Amazon is not your business. It is actually just a lead capture mechanism.

17:45

So if you view Amazon as a way to get customers into your real business, which is, you know, something exterior to just the Amazon platform, then it totally transforms how you think about your business.

18:00

And, why we really, like, what we're going to be talking to you about today, Laura, Is that it doesn't really matter if you spend all of your profit to acquire a customer on your very first sale using ads.

18:13

Because if you can acquire it, and you can capture their e-mail, or their phone number, their age, then, after that first purchase, you can make all your profit on the subsequent sale. So, you know, every sale after that first sale, yes, you broke even, because you've spent that money to acquire the customer.

18:32

But every sale after that is really profitable.

18:35

So if you can think a little bit longer term, you can use ads in a huge way. And specifically, Laura, you're going to be talking about Sponsored Granddad's, which I know a lot of people are ignoring.

18:48

Yo