Post Purchase PRO Podcast - Episode Twenty Three - The Origin Story Part 3 of 5

Post Purchase PRO - Profitable Email Marketing For Amazon Sellers

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This is The post Purchase Pro Podcast, Episode 23,

Guys, so excited for part three of our origin story. We're gonna try to do two more here making it a total of five parts. If you remember from the last episode, we are entering 2015. This is a wild year for us. We actually launched about a product per business day, actually more than that. We're gonna get into some of those details, but if you haven't caught the first two episodes yet, skip back to episode Episode 21 and 22. You're gonna love it and it'll give you a context of where we are now. You know, going into 2015, we were riding high. Because in 20 14, we had just finished a pretty good year, Shawn?

Yeah, of course you know, Russell Brunson always says that your mess becomes your message. And, oh, boy, did we have a mess. But, obviously, we're gonna get into some of that In 2014, We had just finished our first full year. Did about $3 million in sales in 20 14.

So, you know, we were moving into 2015, and Phil, I'm pretty darn good about it really, because, you know, when we first approached Amazon, So if you remember, we didn't realize how, how, I don't wanna say easy, but how, how quickly we can get started and get optimized, and start seeing some real gains. So needless to say, Seth, we were super excited Enter in 20 15 we've just pocketed three million in sales.

We had our systems, in place. We were ready to go like gangbusters. Weren't robotic.

Oh, yeah, so we get to the end of 2014, and we sit down with our small group of trusted advisors. Like you said, Shawn. And we plan to do $50 million in sales for 2015.

So, we launched 90 products in 20 14. If we're going to do 50 million, we've gotta do way more than that. So, we set the goal of launching a product per day. So 300, I think, 65 product was our goal, Don't even take a day off, just launched 365 products, and we're going to do $50 million.

So, we didn't, we didn't really hit $50 million, But we did grow from three million to 10 million in that second year. That's our second year on Amazon, and we learned a ton of stuff that we're going to be sharing with you guys, that, you know, we should not have been doing the wins that we had, we got to sell our first business. We learned about the power of owning our own audience and being able to send e-mails and what that did for us. So guys, we're gonna be sharing a lot. Super excited. John.

Of course, like you said, Seth, we did fall short of our $50 million goal that I promised. In the last episode. Remember, our, our Steering committee or advisory board, that's the proposal that we gave them. Right? $50 million.

But like I said, we did finish the year strong and collected some really valuable intel that we're going to share with you here. We launched 350 new private label products in our just 11 months, and sold about $10 million on Amazon that year.

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So, some of the pitfalls, some of the wins, several of the losses, that's what we want to lay out for you here. There's some funny stories that happened in 20 15, especially, like, some of the crazy products that I came up with.

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Remember, the bottle cutter or the ***** stretcher, or the net. When you're tasked, believe me, once that says, hey, we're gonna do, you know, one product per day, on average, for this year, and it's up to me to go find these opportunities, source these opportunities, have samples delivered and then make orders. That's a tall, tall task, isn't it?