Mastering HVAC Leads: Google and Meta Strategies
Manage episode 459742057 series 3546984
Контент предоставлен CEO and Founder of YRV Dynamics, Yousaf Yunes, CEO, Founder of YRV Dynamics, and Yousaf Yunes. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией CEO and Founder of YRV Dynamics, Yousaf Yunes, CEO, Founder of YRV Dynamics, and Yousaf Yunes или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.
In this conversation, Yousaf Yunes discusses effective advertising strategies for HVAC services, focusing on Google Ads and Meta Ads. He emphasizes the importance of optimizing ad campaigns, using local and long-tail keywords, and the role of CRM in lead scoring. The discussion also highlights the significance of organic reach through platforms like YouTube and the necessity of tailored landing pages for different service areas. takeaways
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- Limit your conversion mixing in Google Ads.
- Break out call ads from submit lead forms.
- Use local keywords for better targeting.
- Dynamic keyword insertion can enhance ad relevance.
- Lead scoring helps identify quality leads.
- Negatively target job-related keywords to avoid spam.
- Use compelling creative for Meta Ads.
- YouTube is a powerful tool for organic reach.
- Multiple landing pages can improve local SEO.
- Business is local; focus on community engagement.
- Mastering HVAC Advertising: Google and Meta Strategies
- "Make sure you break out your call ads."
- "Lead scoring is huge, my friends."
- "Business is local, old business."
110 эпизодов