Artwork

Контент предоставлен CEO and Founder of YRV Dynamics, Yousaf Yunes, CEO, Founder of YRV Dynamics, and Yousaf Yunes. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией CEO and Founder of YRV Dynamics, Yousaf Yunes, CEO, Founder of YRV Dynamics, and Yousaf Yunes или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.
Player FM - приложение для подкастов
Работайте офлайн с приложением Player FM !

Subscriber Requested: Unlocking PMAX

12:36
 
Поделиться
 

Manage episode 457664301 series 3546984
Контент предоставлен CEO and Founder of YRV Dynamics, Yousaf Yunes, CEO, Founder of YRV Dynamics, and Yousaf Yunes. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией CEO and Founder of YRV Dynamics, Yousaf Yunes, CEO, Founder of YRV Dynamics, and Yousaf Yunes или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.
Yousaf Yunes discusses the effectiveness of Performance Max (PMAX) campaigns in Google Ads, emphasizing their role in audience acquisition and targeting. He explains the importance of brand search in conversion tracking and provides insights on setting up and scaling PMAX campaigns effectively. The discussion also highlights the significance of dedicated creative assets for better performance and the potential for community engagement through shared experiences and resources. takeaways
  • One good PMAX campaign can be sufficient for upper and mid-funnel marketing.
  • PMAX utilizes various Google Ads platforms to reach different audiences.
  • Understanding audience types like in-market and affinity is crucial for PMAX success.
  • Brand search plays a significant role in conversion rates.
  • Using dedicated creative for ads enhances performance compared to auto-generated content.
  • Setting up PMAX campaigns should start with a focus on max conversions.
  • After initial learning, switching to a TROAS campaign can optimize for higher-priced items.
  • Grouping products in PMAX campaigns allows for tailored marketing strategies.
  • Scaling PMAX campaigns should be based on business growth and product performance.
  • Community engagement and sharing experiences can enhance learning in digital marketing.
Sound Bites
  • "Groupings is when you have a PMAX."
  • "It's been a great year this year."
Chapters 00:00 Introduction to Performance Max Campaigns 02:54 Understanding Audience Targeting in PMAX 06:12 The Importance of Brand Search 08:58 Setting Up and Scaling PMAX Campaigns 12:13 Final Thoughts and Community Engagement
  continue reading

110 эпизодов

Artwork
iconПоделиться
 
Manage episode 457664301 series 3546984
Контент предоставлен CEO and Founder of YRV Dynamics, Yousaf Yunes, CEO, Founder of YRV Dynamics, and Yousaf Yunes. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией CEO and Founder of YRV Dynamics, Yousaf Yunes, CEO, Founder of YRV Dynamics, and Yousaf Yunes или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.
Yousaf Yunes discusses the effectiveness of Performance Max (PMAX) campaigns in Google Ads, emphasizing their role in audience acquisition and targeting. He explains the importance of brand search in conversion tracking and provides insights on setting up and scaling PMAX campaigns effectively. The discussion also highlights the significance of dedicated creative assets for better performance and the potential for community engagement through shared experiences and resources. takeaways
  • One good PMAX campaign can be sufficient for upper and mid-funnel marketing.
  • PMAX utilizes various Google Ads platforms to reach different audiences.
  • Understanding audience types like in-market and affinity is crucial for PMAX success.
  • Brand search plays a significant role in conversion rates.
  • Using dedicated creative for ads enhances performance compared to auto-generated content.
  • Setting up PMAX campaigns should start with a focus on max conversions.
  • After initial learning, switching to a TROAS campaign can optimize for higher-priced items.
  • Grouping products in PMAX campaigns allows for tailored marketing strategies.
  • Scaling PMAX campaigns should be based on business growth and product performance.
  • Community engagement and sharing experiences can enhance learning in digital marketing.
Sound Bites
  • "Groupings is when you have a PMAX."
  • "It's been a great year this year."
Chapters 00:00 Introduction to Performance Max Campaigns 02:54 Understanding Audience Targeting in PMAX 06:12 The Importance of Brand Search 08:58 Setting Up and Scaling PMAX Campaigns 12:13 Final Thoughts and Community Engagement
  continue reading

110 эпизодов

Все серии

×
 
Loading …

Добро пожаловать в Player FM!

Player FM сканирует Интернет в поисках высококачественных подкастов, чтобы вы могли наслаждаться ими прямо сейчас. Это лучшее приложение для подкастов, которое работает на Android, iPhone и веб-странице. Зарегистрируйтесь, чтобы синхронизировать подписки на разных устройствах.

 

Краткое руководство

Слушайте это шоу, пока исследуете
Прослушать