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Контент предоставлен CEO and Founder of YRV Dynamics, Yousaf Yunes, CEO, Founder of YRV Dynamics, and Yousaf Yunes. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией CEO and Founder of YRV Dynamics, Yousaf Yunes, CEO, Founder of YRV Dynamics, and Yousaf Yunes или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.
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We are in a Trust Recession

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Manage episode 459520471 series 3546984
Контент предоставлен CEO and Founder of YRV Dynamics, Yousaf Yunes, CEO, Founder of YRV Dynamics, and Yousaf Yunes. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией CEO and Founder of YRV Dynamics, Yousaf Yunes, CEO, Founder of YRV Dynamics, and Yousaf Yunes или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.
Yousaf Yunes discusses the current challenges in pay-per-click (PPC) advertising, emphasizing the difficulties in achieving conversions despite the rise of AI tools. He introduces the concept of a 'trust recession' in the advertising industry, where clients are often misled by unqualified service providers. Yousaf highlights the importance of building trust through comprehensive service offerings and the need for advertisers to deliver real results rather than just setting up ads. He also touches on the changing landscape of influencer marketing and course selling, suggesting that community engagement is becoming more valuable. takeaways
  • PPC is increasingly challenging due to market saturation.
  • AI tools have not improved conversion rates significantly.
  • The advertising industry is experiencing a trust recession.
  • Many service providers lack the necessary skills to deliver results.
  • Clients often fall victim to misleading advertising promises.
  • Building trust requires delivering on promises and results.
  • Influencer marketing is evolving, with community engagement gaining importance.
  • Comprehensive service offerings can enhance client trust.
  • Advertisers must focus on results, not just ad setup.
  • Trust is essential for long-term client relationships.
Sound Bites
  • "Communities still work well."
  • "You have to earn their trust."
Chapters 00:00 The Challenges of PPC in Today's Market 03:06 Understanding the Trust Recession in Advertising 05:55 The Role of Influencers and Course Selling 09:12 Building Trust Through Comprehensive Services
  continue reading

110 эпизодов

Artwork
iconПоделиться
 
Manage episode 459520471 series 3546984
Контент предоставлен CEO and Founder of YRV Dynamics, Yousaf Yunes, CEO, Founder of YRV Dynamics, and Yousaf Yunes. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией CEO and Founder of YRV Dynamics, Yousaf Yunes, CEO, Founder of YRV Dynamics, and Yousaf Yunes или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.
Yousaf Yunes discusses the current challenges in pay-per-click (PPC) advertising, emphasizing the difficulties in achieving conversions despite the rise of AI tools. He introduces the concept of a 'trust recession' in the advertising industry, where clients are often misled by unqualified service providers. Yousaf highlights the importance of building trust through comprehensive service offerings and the need for advertisers to deliver real results rather than just setting up ads. He also touches on the changing landscape of influencer marketing and course selling, suggesting that community engagement is becoming more valuable. takeaways
  • PPC is increasingly challenging due to market saturation.
  • AI tools have not improved conversion rates significantly.
  • The advertising industry is experiencing a trust recession.
  • Many service providers lack the necessary skills to deliver results.
  • Clients often fall victim to misleading advertising promises.
  • Building trust requires delivering on promises and results.
  • Influencer marketing is evolving, with community engagement gaining importance.
  • Comprehensive service offerings can enhance client trust.
  • Advertisers must focus on results, not just ad setup.
  • Trust is essential for long-term client relationships.
Sound Bites
  • "Communities still work well."
  • "You have to earn their trust."
Chapters 00:00 The Challenges of PPC in Today's Market 03:06 Understanding the Trust Recession in Advertising 05:55 The Role of Influencers and Course Selling 09:12 Building Trust Through Comprehensive Services
  continue reading

110 эпизодов

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