Camera and Inspiration #40 | PPN | How can photographers find their place in the art market? - with Thomas Werner

PPN.fm - Photo Podcast Network

On this PPN Camera and Inspiration episode, Marco interviewed a photographer, professor of photography, former gallery owner, and consultant for the creative industry, Thomas Werner. Thomas is also the author of the book. “The Business of Fine Art Photography”.

This show is sponsored by MPB.com: www.MPB.com

Inspirational Photographer of the Month:

Thomas picked Dutch photographer Erwin Olaf. From Erin Olaf’s biography: “Erwin Olaf is an internationally exhibiting artist whose diverse practice centers around society’s marginalized individuals, including women, people of color, and the LGBTQ+ community. In 2019 Olaf became a Knight of the Order of the Lion of the Netherlands after 500 works from his oeuvre were added to the collection of the Rijksmuseum. Taco Dibbits, Rijksmuseum director, called Olaf “one of the most important photographers of the final quarter of the 20th century”.”

You can also find out more about Erwin Olaf’s amazing work by visiting his website:

https://www.erwinolaf.com/art

How can photographers find their place in the art market?

In the main segment of this show, Thomas gave some valuable tips on how photographers can prepare to enter the art market starting at a local level and how to proceed to pitch their work to galleries. But in order to also be financially successful, you need to treat this as a business and continue to expand your network and customer base through different channels.

If you want to dive deeper into this topic after listening to this episode, you can buy Thomas’ book “The Business of Fine Art Photography” here:

Amazon: https://amzn.to/3ZFRXfp

Inspirational Photo Book Pick of the Month - Thomas picked three books:

1. Appearances: Fashion Photography Since 1945 by Martin Harrison

An artistic look at the development of fashion photography

Amazon: https://amzn.to/3ZDhwxn

2. “The Invisible Dragon” by Dave Hickey

A book about the nature of beauty and desire written by an art critic

Amazon: https://amzn.to/3rCO663

3. “Air Guitar” by Dave Hickey

A fun book with essays about life and art

Amazon: https://amzn.to/46crsR4

Links to Thomas Werner:

Web: https://www.thomaswernerprojects.com/

Instagram: https://www.instagram.com/thomaswernerprojects/

Links to Marco Larousse:

Web: www.MarcoLarousse.com

Twitter: @HamburgCam

Instagram: https://www.instagram.com/marco.larousse/

Facebook: https://www.facebook.com/MarcoLarousse1

Workshops: https://www.marcolarousse.com/street-photography-workshops/

Eigen Energie Wende: https://www.eigenenergiewende.de

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About this show:

On the monthly “Camera and Inspiration” podcast show of the PPN - Photo Podcast Network, Marco and usually a guest discuss the essence of photography and how to photograph with more intent. Determining the “why” before the “how” in photography is essential to understanding your subject better and creating stronger images. In each episode, they introduce you to an inspirational photographer of the month and also share an inspirational photo book of the month.