2024 Relevance Report Discussion: Welcome to AI

PR Future, the USC Center for Public Relations Podcast

Контент предоставлен USC Annenberg Center for Public Relations, Fred Cook, and University of Southern California. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией USC Annenberg Center for Public Relations, Fred Cook, and University of Southern California или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.

11M ago 57:20

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In this episode, we navigate through the transformative impact of AI on the PR industry, discussing its potential for crisis communication, risk assessment, and countering disinformation. We reflect on the potential for AI to revolutionize PR, comparing it to the invention of electricity. Listen to our insights on how AI could bring about a culture change in the industry and why it's important to view technology as an investment. We wrap up with a discussion on the ethical considerations of AI in communication and encourage our listeners to approach AI tools thoughtfully and responsibly.

Download the 2024 Relevance Report on the Center for Public Relations website at USC Annenberg.

A production of the USC Annenberg Center for Public Relations at the University of Southern California.

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