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From TV to Games: The Art of Transmedia Narratives

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Manage episode 432494545 series 2849384
Контент предоставлен Press Start Leadership. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией Press Start Leadership или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.

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Ever wondered how your favorite stories stretch across TV, movies, and even video games to create a world you just can't get enough of? Unravel the secrets behind transmedia branding with us on this episode of the Press Start Leadership Podcast! We'll take you through the landscape of both soft and hard transmedia brands, showing you how different strategies can either evolve organically based on audience cravings or be meticulously crafted from the get-go for multi-platform storytelling. Featuring prime examples like the Marvel Cinematic Universe, we break down what makes these expansive universes tick, the unique challenges they face, and the incredible benefits they bring to both creators and audiences.
Get ready to master the art of transmedia storytelling! From understanding the importance of narrative cohesion and audience feedback for soft brands to grasping the necessity of synchronized content releases and detailed planning for hard brands, we leave no stone unturned. Learn effective execution strategies and innovative marketing techniques that can maximize your transmedia ventures' impact. Whether you're creating a universe that grows with your audience or strategically planning your multi-platform narrative, this episode provides a comprehensive guide to turning simple stories into captivating, enduring worlds. Tune in and transform your approach to storytelling today!

Support the show

Join Our DISCORD!
Wishlist Shadow City Mysteries: A Clockwork Noir on Steam!
Join the Pre-Campaign for Shadow City Mysteries: The Roleplaying Game on Backerkit!
Link to my FREE ebook: 5 Heroic Leadership Skills
Music by: Joey the Mad Scientist
Hit subscribe/follow and be sure to check out: https://pressstartleadership.com/

  continue reading

Разделы

1. Transmedia Branding Across Platforms (00:00:00)

2. Maximizing Impact of Transmedia Ventures (00:09:35)

170 эпизодов

Artwork
iconПоделиться
 
Manage episode 432494545 series 2849384
Контент предоставлен Press Start Leadership. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией Press Start Leadership или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.

Tell us what you thought of the episode and any topics you would like us to cover!

Ever wondered how your favorite stories stretch across TV, movies, and even video games to create a world you just can't get enough of? Unravel the secrets behind transmedia branding with us on this episode of the Press Start Leadership Podcast! We'll take you through the landscape of both soft and hard transmedia brands, showing you how different strategies can either evolve organically based on audience cravings or be meticulously crafted from the get-go for multi-platform storytelling. Featuring prime examples like the Marvel Cinematic Universe, we break down what makes these expansive universes tick, the unique challenges they face, and the incredible benefits they bring to both creators and audiences.
Get ready to master the art of transmedia storytelling! From understanding the importance of narrative cohesion and audience feedback for soft brands to grasping the necessity of synchronized content releases and detailed planning for hard brands, we leave no stone unturned. Learn effective execution strategies and innovative marketing techniques that can maximize your transmedia ventures' impact. Whether you're creating a universe that grows with your audience or strategically planning your multi-platform narrative, this episode provides a comprehensive guide to turning simple stories into captivating, enduring worlds. Tune in and transform your approach to storytelling today!

Support the show

Join Our DISCORD!
Wishlist Shadow City Mysteries: A Clockwork Noir on Steam!
Join the Pre-Campaign for Shadow City Mysteries: The Roleplaying Game on Backerkit!
Link to my FREE ebook: 5 Heroic Leadership Skills
Music by: Joey the Mad Scientist
Hit subscribe/follow and be sure to check out: https://pressstartleadership.com/

  continue reading

Разделы

1. Transmedia Branding Across Platforms (00:00:00)

2. Maximizing Impact of Transmedia Ventures (00:09:35)

170 эпизодов

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